Role Overview
As a Senior Area Manager, you will be the face of the ECORIC brand in Kenya's most productive agricultural zones. You are not just selling a product; you are providing a high-tech sustainable solution to the country's leading flower exporters and tea estates. This role requires a strategic "Hunter" mindset with deep technical roots in Integrated Pest Management (IPM).
Key Responsibilities
Strategic Market Penetration: Lead the aggressive growth of ECORIC biofungicides within the Floriculture (Naivasha/Mt. Kenya) and Tea (Kericho/Limuru) sectors.
Key Account Management: Build and maintain high-level relationships with Farm Managers and Production Directors of Tier-1 estates.
Technical Field Excellence: Execute high-impact product demonstrations and field trials to prove efficacy against key pathogens.
Marketing Leadership: Design and lead regional field days, exhibitions, and technical seminars to position ECORIC as a market leader in sustainable farming.
Intelligence & Strategy: Provide real-time market feedback to the international team to refine pricing and product positioning.
Requirements & Skills
Experience: Minimum 7+ years of proven sales success in the Kenyan agrochemical sector (specifically Flowers/Tea).
Network: A pre-established, active database of large-scale growers and distributors in the target regions.
Technical Expertise: Strong mastery of Biofungicides, Crop Protection (CP), and Plant Nutrition. Knowledge of Global G.A.P. and export standards is mandatory.
Mobility: Must possess a valid driving license, car and a willingness for extensive regional travel.
Education: Degree in Agronomy, Horticulture, or Agribusiness (Post-graduate levels preferred).
Soft Skills: Exceptional negotiation power and the ability to work autonomously with an international reporting line.
Target Regions
Focus on high-value clusters: Lake Naivasha, Mt. Kenya region (Timau, Nanyuki), Nakuru, Kericho, Trans Nzoia, and the Kiambu/Thika corridor.
What We Offer
Full-time hybrid role, salary from KSh 150,000 + commission, with fuel and communication expenses covered.