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Senior Brand Manager âÃÂàWhite Cap at Diageo
Diageo
September 07, 2026
Full-time
On-site
Role Summary
The Senior Brand Manager is responsible for driving the growth, profitability, and long-term equity of assigned brands through the development and execution of effective marketing strategies. This includes full ownership of the Marketing Business Plan (MBP), from planning and budgeting to execution and performance tracking.
Experience / skills required:
Strategic & MBP Leadership: Own and drive the Marketing Business Plan (MBP), setting brand direction and ensuring delivery of growth, profitability, and brand equity targets at Kenya Breweries Limited.
Cross-Functional & Stakeholder Influence: Lead through influence by aligning internal teams and external partners to deliver strong, consistent in-market execution in a competitive landscape including AB InBev.
Execution & Performance Ownership: Ensure excellence in campaign execution, track performance against KPIs, and take accountability for results through data-driven decision-making and continuous optimization
Role Responsibilities
Marketing Business Plan (MBP) Management
Develop and own the annual MBP aligned to business objectives
Define brand growth targets (volume, revenue, market share)
Identify key consumer segments and growth opportunities
Manage and optimize A&P (Advertising & Promotion) budgets
Track, analyze, and report MBP performance against KPIs
Adjust strategies based on in-market performance and insights
Brand Strategy & Development
Define and maintain brand positioning and identity
Build long-term brand equity and differentiation
Lead innovation pipeline (new products, packaging, variants)
Ensure consistency across all consumer touchpoints
Campaign Planning & Execution
Develop and execute integrated marketing campaigns (ATL, BTL, Digital)
Lead creative development with agencies
Drive consumer engagement through activations and experiences
Ensure excellence in execution across channels
Stakeholder & Cross-Functional Management
Collaborate with:
Sales (trade execution)
Finance (budget control & ROI tracking)
Supply Chain (product availability)
External agencies (creative, media, digital)
Ensure alignment on brand priorities and execution plans
Qualifications:
Bachelor's degree in Marketing, Business, or related field
6 - 10 years' experience in FMCG/consumer marketing
Proven experience in brand management and campaign execution
Experience managing budgets and delivering business results
Skills & Experience:
Strategic thinking and planning
Financial acumen and budget management
Strong analytical and data interpretation skills
Consumer insight development
Project and stakeholder management
Creativity and innovation mindset
The Senior Brand Manager is responsible for driving the growth, profitability, and long-term equity of assigned brands through the development and execution of effective marketing strategies. This includes full ownership of the Marketing Business Plan (MBP), from planning and budgeting to execution and performance tracking.
Experience / skills required:
Strategic & MBP Leadership: Own and drive the Marketing Business Plan (MBP), setting brand direction and ensuring delivery of growth, profitability, and brand equity targets at Kenya Breweries Limited.
Cross-Functional & Stakeholder Influence: Lead through influence by aligning internal teams and external partners to deliver strong, consistent in-market execution in a competitive landscape including AB InBev.
Execution & Performance Ownership: Ensure excellence in campaign execution, track performance against KPIs, and take accountability for results through data-driven decision-making and continuous optimization
Role Responsibilities
Marketing Business Plan (MBP) Management
Develop and own the annual MBP aligned to business objectives
Define brand growth targets (volume, revenue, market share)
Identify key consumer segments and growth opportunities
Manage and optimize A&P (Advertising & Promotion) budgets
Track, analyze, and report MBP performance against KPIs
Adjust strategies based on in-market performance and insights
Brand Strategy & Development
Define and maintain brand positioning and identity
Build long-term brand equity and differentiation
Lead innovation pipeline (new products, packaging, variants)
Ensure consistency across all consumer touchpoints
Campaign Planning & Execution
Develop and execute integrated marketing campaigns (ATL, BTL, Digital)
Lead creative development with agencies
Drive consumer engagement through activations and experiences
Ensure excellence in execution across channels
Stakeholder & Cross-Functional Management
Collaborate with:
Sales (trade execution)
Finance (budget control & ROI tracking)
Supply Chain (product availability)
External agencies (creative, media, digital)
Ensure alignment on brand priorities and execution plans
Qualifications:
Bachelor's degree in Marketing, Business, or related field
6 - 10 years' experience in FMCG/consumer marketing
Proven experience in brand management and campaign execution
Experience managing budgets and delivering business results
Skills & Experience:
Strategic thinking and planning
Financial acumen and budget management
Strong analytical and data interpretation skills
Consumer insight development
Project and stakeholder management
Creativity and innovation mindset