What you will be doing
Shape the narrative
Define how we tell stories about African business owners and their ambition
Build content pillars that reinforce trust, growth and empowerment Bring creative ideas that cut through and feel undeniably East African
Create, direct and ship content
Write scripts and concepts
Shoot content yourself when needed
Direct photographers, videographers and editors
Edit short form video with speed and taste
Review and refine work from freelancers and creators
Nurture the creative ecosystem
Build and manage relationships with creators in Kenya, Uganda and Rwanda Develop content formats that can scale, not one-offs that die in WhatsApp groups Run a healthy creator pipeline so we never run dry
Cross-functional collaboration
Work closely with Marketing, Product, Community and Customer Success
Bring stories out of the field, not just out of Canva
Turn insights and customer interactions into compelling content
Performance and improvement
Track what resonates, what builds trust, what brings in quality clients Learn fast, iterate fast, improve the craft continuously
Who will thrive here
You can tell a good story, but you also know how to shoot, edit and publish it You have taste, and you protect it, but you do not hide behind it
You understand the SME world instinctively. Not charity, not pity, ambition You know Kenya, Uganda and Rwanda culturally
You produce like a creator and think like a strategist
You can give feedback that lifts people, not crushes them
You don't wait for a perfect brief to start creating
What you bring
Bonus
5+ years of experience creating digital content in East Africa
You have led or directed content teams or creators
You edit confidently and shoot creatively, whether with a phone or a proper camera
You have managed freelance creators and production partners
You have built content systems, not just viral moments
Docu-style or brand film experience
Startup or agency background
Strong network in the creator space
Your first 90 days
Build our storytelling and content playbook
Deliver a strong pipeline of client stories across KE, UG and RW
Launch a hero client campaign that becomes a reference point internally Establish and run a network of trusted creators and editors
Make our content feel more human, more ambitious and more intentional
Success here looks like:
Stories that hit the heart and also build trust, conversions and loyalty. Work that feels rooted in who our clients are, not what marketers think they are.
Clarity check
This is not a content poster job. It is not for someone who needs hand-holding.
This is for someone who has the taste, speed and hunger to build one of the most admired fintech brands in Africa through storytelling that feels true.