Key Purpose
The Senior Marketing Consultant role focuses on developing and executing brand and engagement strategies. The incumbent operationalises strategy through project management and delivers within budget, applying best practice marketing principles and leveraging key partnerships internally and externally.
Areas of responsibility may include but not limited to:
Supports the strategic direction of the Brand & Engagement Portfolio
Support with the development of the Marketing, Engagement and Communication Strategy
Implements the Marketing, Engagement and Communication Strategy, operational plan and targets for area of responsibility.
Implements principles and workflows to ensure marketing strategy is aligned to Discovery marketing model and overall business strategy.
Collates, compiles and reports on key business metrics.
Provides new ideas and thought leadership to build equity, drive sales and engagement with brand.
Secures approval for all content relating to the organisation's reputation destined for internal and external publication.
Operationalises, aligns and optimises marketing projects
Liaises with different business units to understand business needs as they relate to marketing and business campaigns.
Project manages and ensures effective delivery of all campaigns
Ensures campaign activities translate into profits or other strategic business objectives and creates value for customers and shareholders.
Oversees short/medium term planning and optimises resource allocation across projects
Monitors and measures the success of marketing initiatives, drives corrective action and advises the organisation accordingly.
Builds and manages both internal & external stakeholders
Interfaces with business colleagues to contribute to brand, engagement or communication strategy.
Participates in meetings and forums to share knowledge, encourage innovation and manage complexities.
Engages with business partners and builds effective relationships.
Aligns key business strategies and goals and ensures deliverables are communicated to internal and external customers; secures necessary documentation and sign-off.
Ensures that the company's image is enhanced in all interactions with external and internal stakeholders
Functional Competencies
Strategic thinking (Intermediate): Shaping the future direction of the brand by considering the market context, trends, the consumer and ensuring marketing plans support overall business objectives to drive sustainable growth
Integrated execution (High): Develops holistic and integrated plans across multiple channels & touchpoints in a way that aligns with strategic objectives, drives consistent brand experience and is executed brilliantly
Business Performance (Intermediate): Understand key business metrics and how marketing plans deliver business growth, customer acquisition, retention and profitability leveraging data driven insights to drive performance KPIs
Building winning brands (Intermediate): Ensures their brand positioning, brand world & consumer is at the heart of their plans, is able to decipher good ideas from bad ones, demonstrates good creative judgement and storytelling
Powerful Partnerships (Intermediate): Ability to communicate and collaborate effectively across roles, functions, and channels to achieve shared objectives and deliver business deliverables
Leadership Competencies
Question processes, strategy and outputs
Critically evaluate communication elements
Project Management / Multi-task on multiple projects
Presenting and Communicating ideas
Influence and persuade people to get things done
Convert technical information to audience appropriate communication
Delivering Results and Meeting Customer Expectations
Adapting and Responding to Change
Education and Experience
Relevant Bachelor's Degree: Minimum 3-year undergraduate degree or diploma in BA / B.Comm in Marketing / Communications or other relevant qualifications
Minimum of 4+ years marketing / industry experience
Knowledge of insurance and/or financial services advantageous but not pre-requisite