Senior Marketing Manager (Healthcare) at MSVL Group

Qualifications, Skills and Experience


5-7+ years marketing experience, with at least 2 years in hospital, healthcare, or allied medical services (oncology experience strongly preferred)
Proven experience managing and developing a marketing team
Degree in Marketing, Business, Communications, or related field (MBA/postgraduate qualification is an advantage)
Strong digital marketing expertise (Google Ads, Meta platforms, analytics tools) and excellent content development skills
Experience using CRM, marketing automation, and lead-tracking systems
Strong stakeholder engagement and interpersonal skills


Key Responsibilities


Develop and execute annual marketing and communications strategy aligned to hospital growth objectives
Lead digital marketing initiatives including website management, SEO/SEM, social media, paid campaigns, email marketing, and online reputation management
Plan and deliver community outreach, screening programs, patient education campaigns, and awareness drives
Build and manage referral networks including clinicians, private clinics, corporates, and insurance partners
Oversee PR, media relations, crisis communications, and patient case studies
Manage marketing budgets and coordinate external vendors (agencies, media partners)
Track and report KPIs including referral sources, conversion rates, cost per acquisition, campaign ROI, and traffic analytics
Lead, mentor, and performance-manage the marketing team
Collaborate with clinical leadership to ensure medical accuracy and patient-centered communication