L
Senior Marketing Manager - Kenya at Lifecare International Insurance Brokers Ltd
Lifecare International Insurance Brokers Ltd
October 22, 2026
Full-time
On-site
As a Senior Marketing Manager, you will play a pivotal role in driving business growth, strengthening Lifecare's brand presence in Kenya, and generating measurable commercial impact through innovative marketing strategies, digital campaigns, partnerships, and client engagement initiatives.
Key responsibilities:
Developing and executing targeted marketing initiatives to generate qualified leads and support new business acquisition.
Planning and managing email campaigns to drive engagement and conversion.
Identifying and developing strategic partnerships, sponsorships, events, and activations to expand market reach.
Strengthening Lifecare's brand positioning and identifying opportunities for growth in the Kenyan market.
Collaborating with the New Business and Customer Experience teams to align marketing activities with commercial priorities.
Monitoring campaign performance, lead conversion, and return on investment (ROI) to optimise marketing effectiveness.
Working closely with the Group Marketing team to adapt campaigns and resources to the local market.
Qualifications:
Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
At least 5 years of relevant marketing experience, including hands-on campaign planning and execution.
Proven experience in digital marketing, lead generation, events, partnerships, or sponsorships.
Experience in financial services, insurance, healthcare, or other relationship-driven sectors is an added advantage.
Strong understanding of marketing analytics, CRM tools, audience targeting, and campaign performance measurement.
Excellent project management, communication, creative problem-solving, and stakeholder management skills.
Commercially minded, proactive, and results-oriented, with the ability to translate marketing activities into measurable business outcomes.
Proficiency in leveraging AI tools to enhance productivity and content creation is an added advantage.
Excellent written and spoken English, with strong writing and editing skills.
Key responsibilities:
Developing and executing targeted marketing initiatives to generate qualified leads and support new business acquisition.
Planning and managing email campaigns to drive engagement and conversion.
Identifying and developing strategic partnerships, sponsorships, events, and activations to expand market reach.
Strengthening Lifecare's brand positioning and identifying opportunities for growth in the Kenyan market.
Collaborating with the New Business and Customer Experience teams to align marketing activities with commercial priorities.
Monitoring campaign performance, lead conversion, and return on investment (ROI) to optimise marketing effectiveness.
Working closely with the Group Marketing team to adapt campaigns and resources to the local market.
Qualifications:
Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
At least 5 years of relevant marketing experience, including hands-on campaign planning and execution.
Proven experience in digital marketing, lead generation, events, partnerships, or sponsorships.
Experience in financial services, insurance, healthcare, or other relationship-driven sectors is an added advantage.
Strong understanding of marketing analytics, CRM tools, audience targeting, and campaign performance measurement.
Excellent project management, communication, creative problem-solving, and stakeholder management skills.
Commercially minded, proactive, and results-oriented, with the ability to translate marketing activities into measurable business outcomes.
Proficiency in leveraging AI tools to enhance productivity and content creation is an added advantage.
Excellent written and spoken English, with strong writing and editing skills.