Senior Specialist: Hospitality & Events Marketing at Absa Group Limited (Absa)

Job Summary


We're looking for a Senior Specialist: Hospitality & Events Marketing to design and deliver world-class client experiences that strengthen relationships, elevate our brand, and drive measurable business growth.
As the strategic lead for hospitality and proprietary event experiences, you will bring together creativity, data, technology, and human-centred design to create standout experiences across Africa.
You will craft elevated engagements that fuse ambience, storytelling, and personalised touchpoints — turning every moment into a meaningful opportunity for connection, loyalty, and commercial impact.
This role sits at the crossroads of experiential marketing, digital innovation, and strategic relationship building.


Job Description

Role

Strategic Experience Design


Lead a personalised hospitality and event strategy aligned to business goals.
Translate strategic objectives into actionable event plans with clear KPIs and measurable outcomes.
Continuously refine experiences using insights, behavioural data, and client feedback.


Customer Experience & Relationship Building


Design emotionally resonant, high‑impact client experiences.
Personalise engagements based on audience insights.
Foster networking and connection opportunities that strengthen loyalty and advocacy.


Growth, ROI & Commercial Impact


Demonstrate business value by linking event outcomes to pipeline, cross‑sell, retention, and brand equity.
Drive cost‑efficient, scalable, sustainability‑aligned event delivery.


Innovation & Digital Integration


Champion new formats, multi‑sensory design, and hybrid/digital event strategies.
Leverage CRM, Cvent, automation and digital analytics to optimise engagement.
Pilot innovative approaches that elevate client and stakeholder experience.


Leadership & Collaboration


Foster a culture of innovation, inclusion, and continuous learning.
Partner cross‑functionally with marketing, sales, product, and coverage teams.
Manage vendors, budgets, risk, compliance, and governance for flawless delivery.


Qualifications & Experience


Bachelor's degree in marketing, Business, Communications, Hospitality, Events Management or related field (NQF7).
5 - 12 years' experience in strategic events management, with at least 3 years in a people‑leadership role.
Proven success delivering experiential marketing in financial services, consulting, fintech, SaaS or other high‑value B2B environments.
Strong digital/hybrid events experience.
Demonstrated excellence in portfolio‑level event strategy, stakeholder management, and presenting to senior leadership.
Experience in data‑driven decision‑making, customer‑centric design, optimisation, and technology adoption.


Education


Bachelor`s Degrees and Advanced Diplomas: Business, Commerce and Management Studies, Master's Degree: Digital Marketing and Emerging Technology


End Date: February 27, 2026