Senior Specialist Newsroom - EM South at adidas Group

Purpose & Overall Relevance for the Organisation:


Lead the management of local adidas owned social media properties as well internal and external communications pertaining to key brand and business developments.
Create and share engaging content that delivers the adidas message to consumers.
Prepare and execute responses to key pertinent discussions relating to the brand in an appropriate manner.


Role & Responsibilities:


Develop and implement the social media content strategy according to the global, brand, commercial and category calendars.
Shape and adhere to a consistent adidas tone-of-voice across all communication platforms and channels.
Manage the EM South adidas community by directing the topics of conversation, responding to direct comms from customers and working with consumer servicing to resolve customer queries.
Develop content and copy for reactive & proactive content moments.
Consolidate and analyze cross-channel performance to present to stakeholders for continued improvement.
Be the expert on all social media and community management related queries by adding value to stakeholders and adidas partner portfolios.
Own and manage related tech platforms and the relationships with key tech providers.
Partner with internal teams such as business units, PR, digital and media teams to achieve business goals through end-to-end campaign planning and execution across social media.
Explore opportunities to develop and/or contribute to PR statements regarding key brand topics.
Support the Newsroom Head Office team - PR, Asset Publishing, Analytics - to maximize the publishing mix for all campaigns across owned and earned channels.
Explore opportunities to amplify key EMS business developments through internal digital channels including Yammer, web and mailers.
Identify platform trends and consumer behavior and feed the insight back into the wider team.


KPIs


Engagement rate across all content posted on brand social handles.
Increase in overall followers on the social brand media handles.
Collaboration with key accounts and partners on social posts.
A key focus on increasing the amount of women led content posted.
Execution excellence in managing page and delivering OTIF on campaign content.
Timely execution & planning of social media plan for all campaigns & activations.


Key Relationships:


EM South Brand team
EM South DA team
EM South Omni Channel Team
EM Newsroom team


Knowledge, Skills and Abilities:


Good understanding of the creative thinking and development process.
Excellent interpersonal / communication skills.
Outstanding grasp of the English language- ability to articulate clearly and sensitively
Naturally curious and motivated by the ever-changing world of digital.
Strong understanding of social media trends across sport and lifestyle.
Ability to work across multiple functions with exemplary cross-functional collaboration, resourcefulness and influencing skills.
Ability to operate independently and efficiently to manage multiple tasks.


Requisite Education and Experience / Minimum Qualifications:


Bachelor's degree required, with relevant digital marketing experience (agency or client side).
5 - 7 years working experience in Social Media and community management.
Understanding of the full marketing mix (advertising, events, sponsorship, retail) with focused expertise in social media and community management.
Advanced experience with all major social media networks: Facebook / Instagram, Google / YouTube, Snapchat etc.