WTWH Media is an award-winning, digital-first B2B media and marketing company that connects brand marketers with targeted, hard-to-reach audiences of executives and practitioners. WTWH Media serves three core industry verticals, including (i) Engineering, (ii) Healthcare and Life Sciences, and (iii) Foodservice, Retail, and Hospitality. The company’s content is delivered through an omnichannel strategy consisting of 80+ websites, e-newsletters, sponsored content, social medial management, in-person events, virtual events and webinars, podcasts, and nine limited circulation print publications.
The Senior Vice President – Sales & Strategy position is a player/coach that will lead the sales efforts within WTWH Media’s Engineering vertical. This position will report to the CRO and will oversee a team of sellers, and both contribute to and manage revenue.
Key Responsibilities
- Meet and exceed quarterly and annual revenue targets, while driving an eye on profitability.
- Drive cross-sell and upsell across existing client base to increase share of wallet and average revenue per client.
- Train, develop and lead a high-performing sales team and coach them on strategic selling in order to maximize sales productivity.
- Develop and implement a strategy for a cohesive, collaborative and integrated approach to a client-focused sell, aligning the sales force accordingly.
- Be active in the field with the sales teams and develop and maintain strong high-level relationships with advertising agencies and client-side marketing and key executives within the industry and customer base.
- Partner closely with Engineering editorial leadership to ensure content alignment with customer needs, identify new areas of opportunity, and regularly evaluate market needs and changes.
- Drive large partnerships and help close key deals with brands and agencies.
- Evaluate existing compensation plans, commission statements and sales expenses.
- Oversee sales budgeting and forecasting, providing regular monthly and quarterly forecasts against plan.
- Develop new solutions to sell to meet B2B client objectives across our multi-platform network.
- Set up scalable sales process and manage day-to-day sales operations and pipeline using Salesforce.
- Implement a key account strategy and develop the structure to successfully deploy across titles.
- Improve client satisfaction and retention.
- Develop integrated proposals that include custom, event sponsorships, special project underwriting, digital and research, and any other relevant products.
- Maintain and improve pricing models for current integrated assets/offerings.
- Build a compelling value proposition and shape marketing collateral.
- Maintain in-depth knowledge of competitive landscape; keep apprised of current market trends and adjust strategies accordingly to capitalize on developing market opportunities.
- Identify areas for organic growth, including areas for product development and/or product launches, collaborating with the relevant teams across the organization.
- Serve as a key representative for the company within the market.
Key Experience and Requirements
- 10+ years of experience leading digital and/or multi-platform media sales teams, including 5+ years of experience leading teams focused in Engineering space.
- Proven track record of meeting and exceeding revenue goals.
- Demonstrated knowledge of programmatic, mobile, video, audience, data- driven brand marketing solutions.
- Experience training teams focused on meeting client marketing needs around multi-platform media solutions.
- Proven track record scaling revenue and ad operations.
- Strong brand and agency relationships within the Engineering industry.
- Experience selling large, branded content partnerships and strategic sponsorships is a plus.
- Highly structured, process driven manager, who is strong in sales training and sales enablement.
- Highly tactical and strategic, with understanding of marketing and product differentiation.
- Strong with budgeting, forecasting, sales planning, and strategic business planning.
- Exceptional at internal relationship-building; able to develop and maintain good working relationships at all levels inside the company, and across multiple functional groups.
- BA/BS degree required.
- While role is fully remote, frequent travel will be required/expected.
- Preference for experience working with PE-backed organizations.
We Offer
- Competitive salary and remote work environment
- Premium medical, dental, vision and other health plans – you choose what fits your needs
- Full vested 401(k) match to help you prepare for your retirement future
- Generous paid time off, including vacation, sick, float, bereavement, 12 office holidays and flexible working hours
- Supportive work/life balance and paid parental leave
- Dynamic, dedicated, fun and hard-working environment
- Collaborative work environment in a growing market, consistently ranked as a Top Workplace and included on the Forbes 5000 Fastest Growing Companies for 5+ years
ABOUT WTWH MEDIA
WTWH Media (www.wtwhmedia.com) is an award-winning, digital first B2B media and marketing company that connects brand marketers with targeted, hard-to-reach audiences. WTWH Media serves three core industry portfolios, including (i) Engineering, (ii) Healthcare & Life Sciences, and (iii) Foodservice, Retail, and Hospitality. The company’s content is delivered through an omnichannel strategy consisting of 80+ websites, e-newsletters, sponsored content, social media management, in-person events, virtual events and webinars, podcasts, and nine brand to demand print publications. Founded in 2006, WTWH Media LLC, a multi-year Inc. 5000 honoree and repeat Best Workplace winner, is an integrated B2B media company with more than 80+ websites, 12 in-person events, seven print publications and custom digital marketing services. WTWH recognizes two main drivers in the marketplace, among many others, that set the pace and tone of its businesses: media consumption has changed forever, and continues to evolve at an extremely fast pace & marketers must have increasing ROI to justify marketing investment.
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