Duties will include, but will not be limited to:
SEO Strategy & Implementation
Implement and refine the company's existing SEO strategy to increase search visibility.
Improve organic rankings through keyword optimisation, technical SEO, and content strategy.
Monitor performance and continuously improve SEO tactics.
On-Page & Off-Page SEO
Optimise website content, meta tags, internal linking, and site structure.
Manage backlink strategy and link-building initiatives.
Work closely with the internal web design and marketing teams to implement SEO best practices.
Digital Advertising Management
Manage and optimise Google Ads campaigns across Search, Display and other formats.
Manage Meta Ads campaigns on Facebook and Instagram.
Conduct creative testing, audience targeting, and campaign optimisation.
Monitor campaign performance and optimise toward conversions, CPA and ROAS.
Collaboration
Work with our in-house marketing and web teams to align digital strategy with company goals.
Provide regular insights and recommendations to improve performance.
Participate in strategy and progress meetings with the global marketing team.
Requirements:
Proven experience in SEO and digital marketing
Hands-on experience with Google Ads and Meta Ads
Strong analytical skills and ability to interpret marketing data
Experience improving rankings, traffic, and conversion metrics
Ability to collaborate with developers and marketing teams
Self-driven and comfortable working independentl