SEO Specialist at Pavago

About the Role


We're hiring an SEO Specialist to drive organic growth, search rankings, and inbound traffic across high-impact websites.


This is a hands-on, execution-focused role where you'll own:

Technical SEO performance


Keyword strategy and content optimization
Site health and crawlability
Organic traffic and ranking growth
If you're experienced with SEMrush, Ahrefs, Google Analytics, and technical SEO audits, and you enjoy turning data into measurable growth, this role is for you.


What You'll Do
Keyword Research & SEO Strategy
Conduct in-depth keyword research using:


SEMrush, Ahrefs, Google Keyword Planner


Map keywords to:


Search intent
Funnel stages
Build content strategies aligned with organic growth goals
Identify ranking opportunities and content gaps
On-Page SEO Optimization


Optimize:


Meta titles & descriptions
Headings (H1 - H3)
Internal linking
URL structure
Implement schema markup (structured data)


Ensure content is:


SEO-friendly
High-quality and readable
Perform content audits and recommend improvements
Technical SEO


Run audits using:


Screaming Frog, Sitebulb, SEMrush


Identify and fix:


Crawl errors
Indexing issues
Broken links
Duplicate content


Improve:


Core Web Vitals
Page speed
Mobile performance


Manage:


XML sitemaps
robots.txt
Canonical tags
Off-Page SEO & Link Building
Develop ethical link-building strategies:
Guest posting
PR outreach
Partnerships
Monitor backlink profiles
Identify and disavow toxic links
Analytics & Reporting


Track:


Keyword rankings
Organic traffic
Conversions


Use:


Google Analytics
Google Search Console


Build dashboards in:


Looker Studio, Power BI, or similar tools
Deliver weekly/monthly reports with clear insights
Collaboration


Work closely with:


Content writers
Developers
Marketing teams


Provide SEO input for:


Website redesigns
Migrations
New launches


What Makes You a Great Fit


Strong balance of technical SEO + content strategy
Data-driven with ability to turn insights into action
Proactive and up-to-date with algorithm changes
Strong communicator across technical and non-technical teams
Detail-oriented with strong execution discipline


Requirements


2+ years of SEO experience
Proficiency with:
SEMrush, Ahrefs, Screaming Frog
Google Analytics, Search Console
Strong understanding of:
On-page SEO
Technical SEO
Off-page SEO
Experience with CMS platforms:
WordPress, Webflow, Shopify


Nice to Have


Experience ranking for competitive keywords


Knowledge of:


Schema markup / structured data
Advanced technical SEO audits


Experience with:


International SEO / multi-language sites
Background in SaaS, e-commerce, or content-driven businesses
Tools & Tech
SEMrush / Ahrefs
Google Analytics / Search Console
Screaming Frog / Sitebulb
Looker Studio / Power BI
CMS platforms (WordPress, Webflow, Shopify)


What Success Looks Like


Growth in organic traffic and impressions
Improved keyword rankings (Top 3 / Page 1)
Increased organic conversion rates
Reduced technical SEO issues
Strong ROI from SEO initiatives