Snr Specialist: Strategic Brand & Portfolio Management at Telkom

Core Description


Accountable for leading the strategic development, positioning, and management of the Openserve brand and product portfolio to support business growth and market leadership. Responsible for defining and executing brand strategy aligned to corporate objectives, ensuring consistent brand architecture, value proposition clarity, and market differentiation across all business offerings.
The role partners with Business Units to translate commercial strategies into compelling brand and product positioning, ensuring alignment with customer insights, market dynamics, and competitive intelligence. Drive brand equity, strengthen market perception, and enable business growth through strategic brand stewardship and portfolio governance.


Job Responsibilities

Develop and drive the strategic brand and product positioning framework across the organisation (35%)


Define and maintain the Openserve brand strategy and brand architecture aligned to business strategy.
Lead development of product and portfolio positioning to ensure strong market differentiation.
Provide strategic guidance to Business Units on brand alignment and positioning.
Ensure consistent application of brand standards and governance.
Monitor brand performance and market perception.


Portfolio brand strategy and market competitiveness (30%)


Translate business strategies into clear brand and portfolio strategies.
Analyze market trends, customer insights, and competitor positioning.
Identify opportunities to strengthen brand equity and optimise portfolio positioning.
Establish frameworks to measure brand health and performance.


Integrated brand management and governance (15%)


Develop and maintain brand governance frameworks and standards.
Ensure consistent brand representation across initiatives and product launches.
Align internal stakeholders to a unified brand strategy.


Apply brand management best practices (10%)


Implement global best practices in brand strategy and brand equity management.
Monitor brand performance metrics and improve strategy effectiveness.


Build strategic stakeholder partnerships (10%)


Partner with senior leadership and Business Units to support growth objectives.
Collaborate with internal and external stakeholders to strengthen brand positioning.
Foster partnerships that enhance the Openserve brand reputation.


Core Competencies

Functional Knowledge


Brand Strategy; Market Analysis; Portfolio Management; Business Strategy; Financial Management; Strategic Planning; Competitive Intelligence


Functional Skills


Strategic Planning; Brand Positioning; Market Insight Analysis; Decision Making; Portfolio Strategy Development; Stakeholder Alignment; Commercial Acumen


Competencies (Behaviour)


Thought Leadership - Developing strategies, generating insights, exploring possibilities, continuous improvement.
Market Leadership - Developing expertise, understanding market dynamics, seizing opportunities.
Business Leadership - Pursuing strategic goals, delivering value, managing priorities.
People Leadership - Influencing stakeholders, empowering individuals, developing talent.
Personal Leadership - Embracing change, strategic thinking, teamwork, values aligned with Openserve values.


Certifications


None


Education

NQF 8: 4 year Bachelor's Degree or Honours/ Postgraduate Diploma

Experience


7 Years relevant experience, of which at least 2 years on management level


Additional Information

Qualifications and experience:


4-year Degree in Marketing, Business, Commerce, or Strategic Marketing.
Experience in brand strategy, portfolio management, or strategic marketing, of which at least 2 years should be at management or strategic leadership level.


Special Requirements:


Strong strategic brand management and portfolio strategy experience.
Demonstrated experience building and managing enterprise brand strategies.
Strong analytical and commercial acumen.
Excellent strategic thinking and stakeholder engagement skills.


Special Requirements


Valid Drivers license


Physical Requirements


None


Key Stakeholders


Executive Leadership
Business Units
Strategy & Commercial Teams
Product Management Teams
Industry Partners