Job Summary
We are seeking a creative and results-driven Digital Marketer / Social Media Manager to develop, implement, and manage our online marketing strategies. The ideal candidate will be responsible for increasing brand awareness, driving engagement, and generating leads through digital platforms.
Key Responsibilities
Develop and execute digital marketing strategies to achieve business goals
Manage online campaigns across social media, Google Ads, and email marketing
Monitor and analyze campaign performance using analytics tools
Optimize campaigns for better ROI and conversions
Create, plan, and publish engaging content across platforms (Instagram, Facebook, LinkedIn, Twitter, TikTok)
Manage social media calendars and ensure consistent posting
Respond to comments, messages, and customer inquiries promptly
Grow and engage online community
Develop creative content that aligned with brand voice
Collaborate with designers and other team members where necessary
Ensure content is relevant, engaging, and optimized for each platform
Track performance metrics (reach, engagement, conversions)
Prepare weekly/monthly reports
Provide insights and recommendations for improvement
Optimize website content for search engines (SEO)
Monitor website traffic and user behavior
Suggest improvements to enhance user experience
Requirements
BSc/ HND in Marketing, Communications, or related field with 4 - 5 years experience in digital marketing/social media management
Strong knowledge of social media platforms and trends
Experience with tools like Google Analytics, Meta Ads Manager, Canva, etc.
Excellent writing and communication skills
Creative mindset with attention to detail
Key Skills:
Content Creation & Copywriting
Social Media Strategy
Data Analysis & Reporting
Creativity & Innovation
Time Management & Organization