We are seeking a Social Media Analyst / Manager to monitor, analyze, and manage online presence across major social platforms. The role focuses on tracking conversations, identifying trends, and providing insights to support strategic decision-making and online engagement.
Key Responsibilities:
Monitor and analyze activity across Twitter/X, Facebook, Instagram, TikTok, and Telegram
Track online discourse, trends, and audience sentiment across platforms
Identify emerging narratives, risks, and relevant conversations in real time
Generate reports and insights based on social media analytics
Support content strategy with data-driven recommendations
Monitor brand or topic mentions and engagement performance
Flag potential reputational risks or coordinated activity patterns
Collaborate with internal teams to improve communication and outreach strategies
Key Requirements / Expertise:
Strong understanding of major social media platforms and their ecosystems
Experience in social media monitoring, analytics, or digital communications
Ability to identify trends, patterns, and shifts in online discourse
Familiarity with social media analytics tools and reporting dashboards
Strong analytical and research skills
Excellent written communication and reporting ability
Preferred Qualifications:
Degree in Communications, Marketing, Data Analytics, or related field
Experience in social media management or digital intelligence roles
Knowledge of online community behaviour and trend analysis
Performance Metrics:
Accuracy and relevance of trend identification and insights
Timeliness of reporting and response to emerging issues
Quality of social media performance analysis
Effectiveness of strategic recommendations