Social Media & Content Lead at Zarini Naturals Ltd - Social Media & Content Lead
Own and managecontent calendar across Instagram, TikTok, and other platforms
Plan and shoot in-store and product content — photos, reels, stories, and UGC-style videos
Engage the community — respond to comments, DMs, and build genuine audience relationships
Identify and onboard UGC creators and micro-influencers for brand collaborations
Track and report weekly on content performance — reach, engagement, saves, and conversions
Support in-store activations and events with live coverage and content capture
Stay current on beauty trends, Kenyan social culture, and platform algorithm changes