Key Responsibilities
Social Media Management (End-to-End Ownership):
The manager is responsible for planning, creating, scheduling, publishing, and monitoring content across all Stella Maris social platforms.
Platforms to manage (non-negotiable):
Instagram (Main School Account)
Instagram (Campus-specific pages, where applicable)
Facebook (School & Campus pages)
X (Twitter)
LinkedIn (Corporate / Professional presence)
YouTube (Shorts + long-form school content)
TikTok (if approved by management)
WhatsApp Broadcast / Community (content input, not admin)
Responsibilities include:
Monthly content calendar (submitted ahead of time, not reactive)
Daily/weekly posting based on approved schedule
Captions, hashtags, tone, CTA — aligned with brand voice
Parent-facing content (events, reminders, achievements)
Student-focused but school-approved storytelling
Monitoring comments, messages, and escalation where needed
Ensuring zero "dead" platforms or outdated posts
Content Creation & Creative Direction:
You are not a graphic designer, but you own the output.
This means:
Conceptualizing content ideas (campaigns, series, themes)
Writing strong copy (not lazy captions)
Working with:
Photographers
Videographers
Graphic designers
Reviewing and approving creatives before posting
Ensuring all visuals align with Stella Maris branding (colors, tone, quality)
Content types include:
School events
Academic achievements
Staff highlights
Student activities (approved)
Admissions campaigns
Announcements & notices
Milestones & celebrations
Values, culture, and legacy storytelling
Website Content & Updates (With IT):
This role does not code, but owns content accuracy.
Responsibilities:
Updating website content (text, images, announcements)
Working with IT to upload:
News items
Event updates
Admissions information
Notices and announcements
Flagging outdated pages and fixing them
Ensuring consistency between website and social messaging
Testing links, pages, and visibility after updates.
Newsletter & Official Communications:
You are responsible for structured, professional communications, not random blasts.
Includes:
Internal newsletters (staff-facing, when required)
External newsletters (parents, partners, alumni)
Admissions campaigns & announcements
Event communications
End-of-term / special updates
Tasks:
Drafting content
Structuring messaging clearly
Coordinating approvals
Scheduling sends
Ensuring tone matches audience (parents ≠ staff ≠ external partners)
Parent-Facing Content Strategy:
Parents are not an afterthought — they are a primary audience.
You must:
Proactively create content parents care about
Anticipate school calendar moments
Reduce confusion through clear digital communication
Align with Admin / Admissions on messaging
Ensure deadlines, notices, and updates are communicated before complaints arise
Digital Marketing & Campaign Execution
This role supports growth and visibility, not vibes.
Responsibilities:
Planning digital campaigns (admissions, events, milestones)
Scheduling posts and ads ahead of time
Supporting paid ads (copy + creative coordination)
Tracking basic performance (reach, engagement, growth)
Improving content strategy based on results
Planning, Scheduling & Deadlines (Non-Negotiable)
You are expected to:
Work ahead (minimum 2 - 4 weeks planned content)
Meet deadlines without reminders
Submit calendars, drafts, and creatives on time
Coordinate dependencies early (IT, Design, Media).
Collaboration & Cross-Department Work:
You will work with:
IT (uploads, site updates)
Admin & Admissions (notices, campaigns)
Media & Design vendors
School leadership
You are expected to:
Communicate clearly
Follow instructions
Take ownership, not wait to be chased
Brand Protection & Quality Control:
You are a gatekeeper.
You must:
Protect Stella Maris' brand reputation
Avoid low-quality, rushed, or unapproved content
Ensure spelling, grammar, tone, and accuracy
Maintain consistency across all channels
Additional Duties:
Any other digital communications or content-related task reasonably assigned by management
Crisis or urgent communications support when required
Supporting special projects, launches, or campaigns
Requirements
Strong writing and communication skills
Proven social media management experience (schools or institutions preferred)
Content planning and campaign execution ability
Attention to detail (non-negotiable)
Ability to meet deadlines without supervision
Ability to work with creatives and technical teams
Professional judgment and maturity
Experience with design and content tools (e.g., Canva) is an advantage
Knowledge of safeguarding and child-protection standards is an added advantage
Performance Expectations
Platforms are active, consistent, and aligned
Content is planned, not reactive
Parents are informed, not confused
Website is accurate, not outdated
Deadlines are met without reminders
What We Offer
Competitive salary
Supportive and professional work environment
Opportunity to contribute meaningfully to school growth and community engagement