Social Media Manager

Kampus Group Nigeria is looking for a creative, proactive and results-driven Social Media Manager to join our growing marketing team. We're looking for someone who understands social media beyond simply posting content. You should be able to create content that gets attention, build an engaged community and contribute directly to student enquiries and recruitment. What You'll Do Develop and execute Kampus Group Nigeria's social media strategy across Instagram, TikTok, Facebook, YouTube and other relevant platforms Create and manage a consistent monthly content calendar Develop engaging content around UK study opportunities, universities, student life, admissions, scholarships, visa information and other relevant topics Create short-form videos, reels, carousels, stories and other social media content Work with the marketing team to turn campaigns, events and student opportunities into engaging social content Monitor social media trends and identify opportunities for Kampus to participate in relevant conversations Manage daily posting, scheduling and publishing across platforms Respond to comments, messages and enquiries professionally and promptly Build and nurture an active online community around the Kampus Group brand Monitor social media performance and provide regular reports on reach, engagement, follower growth, enquiries and other key metrics Test different content formats, hooks and creative approaches to improve performance Work closely with the paid advertising and admissions teams to support lead generation campaigns Attend and create content around Kampus events, university events and other relevant activities when required Maintain Kampus Group's brand voice and visual standards across all platforms What We're Looking For 2+ years of experience managing social media for a brand, business or organisation Strong understanding of Instagram, TikTok, Facebook and YouTube Excellent knowledge of current social media trends and content formats Strong copywriting and storytelling skills Ability to create engaging short-form video content Experience using Canva, CapCut or similar content creation tools Good understanding of social media analytics and performance metrics Strong communication and community management skills Creative, organised and proactive Ability to work independently while collaborating effectively with a wider marketing team Experience in education, international student recruitment, travel or a related industry is an advantageWhat We Want From You We want someone who can look at our social media and ask: "How can we make this better?" You should be comfortable experimenting with new ideas, creating content quickly, understanding what works and continuously improving our social presence. This is a hands-on role. You will be expected to plan, create, publish, engage and analyse, not simply manage a content calendar. What We Offer Competitive salary Performance-based growth opportunities Opportunity to work with a growing international education brand Creative freedom to test and develop new content ideas A fast-paced marketing environment Opportunities for professional growth and increased responsibility