Social Media Manager at African Industries Group (AIG)

Job Summary


We are currently seeking a creative, strategic, and results-driven Social Media Manager to join our team.


Key Responsibilities


Develop and implement effective social media strategies aligned with the company's objectives.
Manage and maintain the company's social media platforms and online presence.
Create engaging and relevant content across various social media channels.
Develop content calendars and coordinate timely content publishing.
Monitor social media trends, audience engagement, and industry developments.
Track and analyze social media performance and prepare regular reports.
Manage online communities and respond appropriately to comments, messages, and inquiries.
Collaborate with internal teams to support campaigns, employer branding, and corporate communications.
Monitor competitors and identify opportunities to improve the company's digital presence.


Requirements


Bachelor's degree in Marketing, Communications, Mass Communication, Digital Marketing, or a related field.
Proven experience in social media management or a similar role.
Strong understanding of major social media platforms and digital marketing trends.
Excellent written and verbal communication skills.
Strong content creation, storytelling, and creative skills.
Ability to analyze social media metrics and translate insights into actionable strategies.
Knowledge of social media management and analytics tools.
Experience with Canva, Adobe Creative Suite, or other content creation tools is an advantage.