Work Schedule: Mondays - Fridays (8am - 5pm)
Job Summary
The Social Media Manager is responsible for planning, creating, managing, and optimizing content across the company's social media platforms to increase brand visibility, engagement, lead generation, and sales. This role combines creativity, strategy, analytics, and the effective use of AI tools to drive consistent and measurable growth.
Key Responsibilities
Content Strategy & Creation
Develop and execute a social media content strategy aligned with company goals
Create engaging content including posts, captions, graphics, short videos, reels, and stories
Write compelling copy that reflects the brand voice and supports marketing and sales objectives
Plan and manage content calendars across all platforms
Social Media Management & Engagement
Manage daily posting, scheduling, and monitoring of social media accounts (e.g. Instagram, LinkedIn, Facebook, X, TikTok)
Respond to comments, messages, and inquiries professionally and promptly
Monitor trends, hashtags, and platform updates to keep content relevant
Collaborate with sales and customer service teams to route qualified leads
Analytics & Performance Tracking
Track and analyze performance metrics such as reach, engagement, leads, and conversions
Prepare simple performance reports and insights for management
Optimize content and posting times based on data and results
AI Tools & Digital Innovation
Use AI tools to support content ideation, copywriting, design, video editing, and research
Apply AI tools for scheduling, automation, analytics, and workflow efficiency
Stay updated on new AI and social media tools relevant to business growth
Ensure ethical and accurate use of AI in line with brand standards
Brand & Marketing Support
Maintain brand consistency across all platforms
Support marketing campaigns, promotions, and product launches
Assist with influencer collaborations or partnerships when required
Required Skills & Qualifications
Proven experience as a Social Media Manager or similar role
Strong content creation and copywriting skills
Experience managing multiple social media platforms
Literacy in AI tools (e.g. ChatGPT, Canva, scheduling and analytics tools)
Basic graphic design and video editing skills
Strong communication, creativity, and time-management skills
Preferred Qualifications
Experience in real estate, property marketing, or investment-related industries
Knowledge of paid social media ads and lead generation
Familiarity with social media analytics tools and dashboards
Understanding of digital marketing funnels and conversion strategies
Key Performance Indicators (KPIs)
Content consistency and quality
Engagement rate (likes, comments, shares, saves)
Follower growth
Leads generated from social media
Conversion contribution to sales
Effective use of AI tools to improve output and efficiency
Working Conditions
Full-time
Office-based
Performance reviews based on measurable outcomes
Who Can Apply?
Fresh graduates, NYSC members or with proven experience
Individuals with experience in real estate, insurance, banking, or similar
Must reside in or be willing to relocate to Asaba
Ability to commute/relocate:
Asaba: Reliably commute or planning to relocate before starting work (Preferred)