Role Summary
Our Client is seeking a highly creative, data-driven, and commercially minded Social Media Manager to lead the brand's social media presence across all platforms.
This role goes beyond content posting, it requires a strong understanding of brand positioning, audience psychology, performance metrics, community building, and revenue-driven content strategy.
The Social Media Manager will be responsible for building engagement, growing followers, strengthening brand perception, and contributing measurably to sales performance.
The ideal candidate has strong FMCG, beauty, skincare, or lifestyle brand experience and understands how to combine storytelling with strategic growth.
Key Responsibilities
Social Media Strategy & Planning:
Develop and execute a comprehensive social media strategy aligned with brand and revenue goals.
Create monthly content calendars across Instagram, TikTok, Facebook, Twitter (X), LinkedIn (where applicable).
Plan campaigns around product launches, promotions, events, and key retail moments.
Translate marketing objectives into platform-specific content strategies.
Content Creation & Creative Direction:
Lead the ideation, scripting, and coordination of content production (Reels, TikTok videos, static posts, carousels, stories).
Work with in-house designers, videographers, and content creators to produce highquality, on-brand visuals.
Ensure content aligns with our Lifestyle's tone, aesthetics, and positioning.
Oversee copywriting for captions, CTAs, and storytelling.
Community Management & Engagement:
Build and nurture an engaged digital community.
Respond to comments, DMs, and inquiries professionally and promptly.
Monitor brand mentions and conversations online.
Identify brand advocates and influencer collaboration opportunities.
Manage crisis responses in collaboration with Marketing leadership.
Growth & Performance Optimization:
Track and analyze performance metrics including:
Engagement rate
Reach & impressions
Follower growth
Video retention
Click-through rate
Conversion impact
Optimize content based on data insights.
Identify trends and platform updates to maintain competitive positioning.
Run and monitor boosted content or paid social campaigns where required.
Influencer & Partnership Coordination:
Identify and manage influencer relationships aligned with the brand's positioning.
Negotiate deliverables, track performance, and measure ROI.
Coordinate product seeding campaigns and UGC initiatives.
Brand Reputation & Digital Voice
Maintain consistency in brand messaging and tone.
Protect brand image across platforms.
Collaborate with Customer Service to escalate and resolve social media issues.
Reporting & Accountability
Submit weekly and monthly performance reports.
Provide insights and recommendations for continuous improvement.
Track content-to-sales attribution where possible.
Key Performance Indicators (KPIs)
Monthly follower growth rate.
Engagement rate benchmarks.
Video views and retention rates.
Community response time targets.
Content-to-revenue impact metrics (where measurable).
Campaign performance vs targets.
Required Qualifications & Experience
Bachelor's Degree in Marketing, Communications, Media, or related field.
3 - 5 years experience managing social media for FMCG, beauty, wellness, or lifestyle brands.
Demonstrated portfolio of high-performing social media campaigns.
Strong understanding of Instagram and TikTok growth mechanics.
Proven experience building engaged online communities.
Required Skills & Competencies:
Strong content ideation and storytelling ability.
Deep understanding of social media algorithms and trends.
Video editing skills.
Analytical mindset with ability to interpret performance data.
Excellent copywriting skills.
Strong visual aesthetics and brand sensibility.
Strong organizational and time management skills.
Ability to work in a fast-paced, performance-driven environment.
Technical Skills:
Proficiency in Meta Business Suite and TikTok analytics.
Experience with Canva, CapCut, or similar editing tools.
Basic understanding of paid social advertising.
Familiarity with CRM integration is an advantage.
Personal Attributes:
Creative yet structured.
Commercially aware - understands that social media must drive growth.
Detail-oriented with strong accountability.
Proactive and trend-aware.
Team-oriented and collaborative.