Main Function
The Content Creator and Social Media Manager is to develop, implement, and manage the company\'s social media presence, website, and IT infrastructure to ensure effective communication, brand awareness, and technical support.
Role Responsibilities
Digital Strategy and Planning
Develop and implement digital communication strategies for the Company and its subsidiaries.
Align digital communication efforts with overall business and branding objectives.
Lead innovation in online engagement through emerging tools, platforms, and trends.
Content Development and Brand Management
Manage and maintain the company\'s website, ensuring it is up-to-date and accurate
Oversee the creation, curation, and distribution of digital content (text, graphics, videos, campaigns).
Ensure consistent brand messaging and positioning across all digital platforms.
Manage the Company's corporate websites, social media platforms, newsletters, and digital campaigns.
Online Engagement and Stakeholder Communication
Drive audience engagement, community management, and client interaction online.
Develop targeted communication plans for stakeholders, partners, and investors.
Monitor and respond to online sentiment and reputation issues.
Digital Marketing and Analytics
Plan and oversee digital marketing campaigns (SEO, PPC, social media ads, email marketing).
Track and analyze KPIs, digital performance metrics, and ROI of campaigns.
Provide data-driven insights and recommendations to management for continuous improvement.
Foster innovation, creativity, and teamwork in content creation.
Crisis and Reputation Management
Develop protocols for digital crisis communication and online reputation management.
Act promptly to mitigate risks associated with negative publicity or misinformation.
Qualifications and Requirements
Education and Certifications
Bachelor's degree in Communications, Marketing, Public Relations, Digital Media, or related field.
Master's degree or professional certifications (e.g., CIM, CIPR, Digital Marketing Institute, Google Analytics) are an added advantage.
Experience
Minimum of 3 years' experience in digital communications and website management.
Proven track record in managing multi-platform digital communication strategies, preferably in diversified or Company structures.
Skills
Strategic Digital Expertise
Proficiency in IT management software and MS packages
Use of web development tools and techniques (e.g. HTML, CSS, WordPress)
Knowledge of IT infrastructure management (e.g. hardware, software, networks)
Strong knowledge of digital marketing, communications strategies, and brand management.
Proficiency in SEO, SEM, social media analytics, content management systems, and digital advertising tools.
Analytical and Innovative Mindset
Ability to analyze digital metrics and translate insights into actionable strategies.
Creative thinker with the ability to innovate and adapt to new communication trends.
Attention to detail and accuracy
Ability to work in a team with minimal supervision
Communication and Stakeholder Engagement
Exceptional verbal and written communication skills.
Strong relationship management skills with internal and external stakeholders.
Crisis Management and Adaptability
Experience in handling online reputation and digital crisis communication.
Ability to manage multiple projects in a fast-paced, evolving environment