Social Media Manager at PeopleOS

Job Summary


Our Client is seeking a Social Media Manager that will be responsible for developing, implementing, and managing social media strategies across key digital platforms.
This role ensures strong brand visibility, audience growth, community engagement, curating compelling storytelling and consistent messaging through high-quality content.


Responsibilities
Social Media Strategy & Planning:


Develop and execute comprehensive social media strategies aligned with business goals.
Plan monthly content calendars across all platforms.
Identify platform trends, audience behaviour, and growth opportunities


Content Creation & Management:


Create, curate, and publish compelling content (copy, images, videos).
Oversee design elements, ensuring brand consistency.
Manage short-form video content (Reels, TikTok-style, YouTube Shorts)


Platform Management:


Manage day-to-day activity on Instagram, Facebook, LinkedIn, X (Twitter), TikTok, and YouTube.
Ensure consistent posting schedules.
Monitor conversations, trends, and competitor activities.


Community Engagement:


Respond to comments and messages promptly.
Build community through engagement, storytelling, and content interaction.
Manage brand reputation and escalate sensitive issues


Campaign & Project Execution:


Support digital marketing campaigns, product launches, and brand events.
Collaborate with cross-functional teams (marketing, design, events).
Manage influencer partnerships and social collaborations. Job Title Social Media Manager


Analytics & Reporting:


Track key performance metrics such as reach, engagement, growth, and conversions.
Prepare weekly and monthly analytics reports.
Recommend optimizations based on insight


Social Media Advertising:


Manage paid social campaigns (Meta Ads, LinkedIn Ads, etc.).
Track ROI and performance of ads.


The Ideal Candidate


Bachelor's degree in Marketing,
Communications, Media, or a related field (preferred).
Proven portfolio or social media pages managed.
Experience managing brands, thought-leaders, or NGOs is a plus.
3 - 5 years of experience in social media management or digital marketing.
Strong understanding of platform algorithms and best practices.
Skilled in content writing, storytelling, and visual branding.
Proficient with tools like Canva, Adobe Suite, CapCut, Buffer, Hootsuite, or Later.
Experience analyzing metrics using insights tools.
Knowledge of paid ads is a strong advantage


Soft Skills


Creative and innovative thinker.
Strong communication and writing abilities.
Highly organized with excellent attention to detail.
Data-driven decision-maker.
Ability to multitask and work under tight deadlines.
Strong sense of ownership and accountability