DUTIES & RESPONSIBILITIES:
Assist in creating, curating, and scheduling content for social media platforms (e.g., Instagram, Facebook, LinkedIn, TikTok, X/Twitter).
Monitor social media channels for engagement, trends, and brand mentions.
Respond to comments, messages, and community interactions in a timely and professional manner.
Support the development and execution of social media campaigns and promotions.
Assist in analyzing performance metrics (engagement, reach, growth, etc.) and creating reports.
Research industry trends, competitor activity, and emerging platforms.
Collaborate with the marketing team on content planning and brand strategy.
Help with administrative tasks and other marketing initiatives as needed.
KNOWLEDGE, SKILLS, AND EXPERIENCE:
Bachelor's degree in Marketing, Communications, Media, or a related field.
At least one year of experience in social media marketing and content creation.
Strong understanding of major social media platforms and their best practices.
Basic knowledge of content creation tools (e.g. Canva, Adobe Spark, CapCut).
Good written and verbal communication skills.
Creative mindset with attention to detail.
Ability to work both independently and collaboratively.
Familiarity with social media analytics tools is a plus (e.g., Meta Business Suite, Hootsuite, Buffer)