Key Responsibilities:
Develop and implement marketing and social media strategies
Manage the company's social media platforms including Instagram, Facebook, TikTok, LinkedIn, and X
Create engaging content including posts, reels, campaigns, and promotional materials
Plan and execute digital marketing campaigns and paid advertisements
Monitor market trends and competitor activities
Manage brand positioning and online reputation
Analyze campaign performance and prepare monthly reports
Collaborate with photographers, influencers, designers, and operational teams
Drive customer engagement, reservations, and brand awareness
Requirements
Bachelor's Degree in Marketing, Communication, Public Relations, or a related field
Minimum of 5 years' experience in social media management and digital marketing, preferably in the hospitality industry
Proven experience managing successful social media campaigns
Strong knowledge of Meta Ads, Instagram, TikTok, and digital marketing trends
Proficiency in Canva, Adobe Suite, CapCut, or other content creation tools
Excellent communication and creative writing skills
Strong understanding of branding and customer engagement
Experience in photography/videography is an added advantage
Strong analytical and reporting skills