Content Creation & Management
Develop and execute a social media content calendar (daily, weekly, or monthly).
Create engaging posts, including images, videos, reels, and stories.
Write compelling captions, ensuring consistency with the brand's voice.
Design and schedule promotions, discounts, and special event announcements.
Social Media Strategy & Growth
Develop strategies to grow followers and increase engagement.
Optimize posts for each platform (Instagram, Facebook, TikTok, Twitter, etc.).
Stay updated on social media trends and implement innovative ideas.
Community Engagement & Customer Service
Respond to customer comments, questions, and reviews promptly.
Monitor and engage with followers to build a strong online community.
Handle negative feedback professionally and escalate issues when necessary.
Influencer & Brand Partnerships
Identify and collaborate with local influencers, food bloggers, and content creators.
Organize influencer visits and partnerships for promotions.
Track the success of collaborations and partnerships.
Advertising & Promotions
Run paid social media ad campaigns (Facebook Ads, Instagram Ads, etc.).
Analyze ad performance and optimize for better reach and conversions.
Promote seasonal specials, events, and limited-time offers.
Analytics & Performance Tracking
Monitor key performance metrics (engagement rate, reach, impressions, etc.).
Use analytics tools (Meta Business Suite, Google Analytics, etc.) to assess campaign success.
Provide monthly reports with insights and recommendations for improvement.
Coordination with Other Teams
Work closely with chefs, managers, and staff for content ideas.
Collaborate with the marketing team to ensure consistent branding.
Support event promotions through social media coverage.