ROLE PURPOSE
This role oversees facilities, events, outsourced services, and staff performance, aligning all activities with organizational objectives to maximize member satisfaction and revenue. The Sports Manager will cultivate a high-performing, inclusive team culture, foster strong member engagement, and build partnerships with committees, governing bodies, and service providers to establish the club as a premier destination for sport, fitness, and wellness.
DUTIES AND RESPONSIBILITIES
Sports, Fitness & Wellness Program Leadership
Act as Head Coach across all non-golf sports, delivering a set number of member-facing classes or sessions weekly.
Design and deliver annual and seasonal sports, fitness, and wellness calendars balancing training, competitions, social events, and health-focused activities.
Coordinate with sports committees, outsourced providers, and in-house coaches to ensure effective planning, promotion, and delivery of programs.
Introduce innovative offerings based on market trends, member feedback, and club strategy.
Track participation rates, analyse trends, and adjust programs to optimise engagement and facility utilisation.
Financial & Business Performance
Oversee all income-generating facilities within the portfolio, including the spa, nail bar, physiotherapy clinic, tournaments, and paid fitness programs.
Develop and manage annual budgets, control costs, and drive revenue growth while maintaining high service standards.
Monitor and manage supplier contracts, pricing strategies, and promotions in collaboration with Procurement and Finance.
Analyse financial performance, prepare regular reports for management and the board, and recommend adjustments to achieve or exceed revenue and profitability targets.
Governance, Committees & Stakeholder Liaison
Serve as the liaison and coordinator for all non-golf sports committees, attending meetings, preparing reports, and ensuring agreed actions are implemented.
Build and maintain strong relationships with internal departments, external sports stakeholders, governing bodies, sponsors and strategic partners.
Develop, review, and implement policies, procedures, and service standards that support the club's strategic direction.
Represent the department in management, operational, supplier, and ad hoc governance meetings.
Facility, Equipment & Product Management
Act as primary custodian of all sports facilities, machinery, equipment, and gear, ensuring timely maintenance, repairs, and replacements.
Work closely with Procurement to source quality sports equipment, spa products, and consumables.
Oversee proper maintenance of all areas, including tennis courts, swimming pools, gym equipment, steam and sauna facilities, and wellness spaces.
Maintain a safe, clean, and inviting ambience in all areas under the portfolio, aligned with the club's brand and member expectations.
Team Development & Culture
Lead, mentor, and develop a multidisciplinary team comprising in-house staff, outsourced personnel, and independent contractors.
Ensure staff are well-groomed, in the correct uniform, and consistently deliver professional, high-quality service.
Oversee recruitment, onboarding, training, and performance reviews, addressing skills gaps and fostering continuous improvement.
Build a high-performance, service-driven culture that reflects the club's values of professionalism, inclusivity, and excellence.
Manage staff rosters, task assignments, and attendance, addressing absenteeism and performance issues promptly.
Member Engagement & Feedback
Actively solicit and act on member feedback regarding services, programs, and facilities
Build and support member interest groups and sports communities to strengthen engagement and retention.
Communicate upcoming activities, events, and programs clearly and consistently to members.
Address member concerns promptly and professionally, ensuring a positive and personalised experience.
7Health, Safety & Compliance
Ensure all activities, equipment, and facilities comply with safety regulations, industry standards, and club policies.
Conduct regular risk assessments, implement corrective measures, and ensure first-aid readiness.
Monitor pool treatment, hygiene standards, and safe use of all fitness and wellness spaces.
Participate in the Sports, Health & Safety, and other relevant committees to advocate for and maintain safe practices.
Event Management & Promotion
Plan and deliver sports and wellness events including family fun days, sports camps, tournaments, and galas.
Collaborate with other managers to secure sponsorship and partnerships for events.
Ensure all events are professionally promoted and contribute to both revenue generation and member satisfaction.
Administration & Reporting
Prepare and submit management and board reports, including financial, operational, and participation data.
Oversee inventory management, purchasing, and issuance of supplies and consumables.
Maintain accurate duty rosters, schedules, and program timelines.
Analyse fitness programs and performance data to inform planning and improvements.
Requirements
JOB COMPETENCIES (KNOWLEDGE, EXPERIENCE, ATTRIBUTES & SKILLS)
Academic Qualifications
Bachelor's degree in Sports Management, Exercise Science, Hospitality Management, or related field.
Professional Qualifications
Certified Fitness Trainer or equivalent professional accreditation in sports, fitness, or wellness.
Active membership in a recognized professional sports, recreation, or wellness association.
Accredited in Health & Safety and First Aid/CPR.
Relevant Work Experience
Minimum of 5 years in senior-level management of multi-sport, fitness, or wellness operations in a club, resort, or sports facility.
Demonstrated experience in program development and delivery, team leadership, and engagement with committees or members.
Technical & Professional Know-How
In-depth knowledge of rules, techniques, and best practices across multiple sports, including tennis, swimming, squash, and bowling.
Strong understanding of sports facility operations, equipment maintenance, and program development.
Experience managing outsourced services and independent contractors.
Advanced skills in budgeting, revenue generation, and financial performance monitoring.
Proficiency in MS Office and sports management software.
Functional Skills
Exceptional communication and interpersonal skills.
Strong planning, organizational, and time management capabilities.
Member engagement and marketing acumen.
Competence in data analysis and report preparation for management and committees