Team Lead, Digital Marketing & Brand Communication at FITC

Job Summary


The Team Lead, Digital Marketing & Brand Communication is a strategic revenue-driving role responsible for strengthening FITC's brand positioning, accelerating product visibility, driving digital demand generation, and enhancing market competitiveness.
The role will lead integrated marketing strategies that increase programme enrolment, consulting uptake, partnerships, and overall brand equity.
The incumbent is expected to deploy data-driven digital marketing frameworks, modern brand governance systems, and measurable campaign execution aligned to FITC's business acceleration priorities.


Key Responsibilities
Brand Positioning & Promotion:


Develop and execute a differentiated brand positioning strategy aligned with FITC's future-focused and innovation-led agenda.
Lead integrated marketing campaigns to increase brand visibility across financial services, corporate, and public sector markets.
Drive thought leadership positioning through strategic content, partnerships, and media engagement.


Brand Design, Standardization & Environment:


Establish and enforce enterprise-wide brand identity standards across all touchpoints (digital, print, physical environment).
Lead creative direction for all institutional materials ensuring consistency, professionalism, and premium positioning.
Drive internal brand alignment to ensure staff ambassadors reflect FITC's brand promise and value proposition.


Product & Programme Marketing:


Develop product marketing strategies for learning programmes, consulting services, and digital solutions.
Translate programme value propositions into compelling, revenue-focused campaigns with measurable ROI.
Collaborate with business units to drive enrolment growth, cross-selling, and client retention initiatives.


Digital Marketing & Social Media Management:


Lead digital marketing strategy including Search Engine Optimization (SEO), paid advertising, email marketing, analytics, and marketing automation.
Manage and grow FITC's digital footprint across social media platforms with data-backed engagement strategies.
Deploy performance marketing dashboards to track conversion rates, cost-per-lead, and revenue attribution.


Sustainability & CSR:


Develop and communicate FITC's sustainability and CSR narrative aligned to ESG principles.
Position FITC as a responsible institutional leader through strategic partnerships and community initiatives.
Measure and report sustainability impact to strengthen institutional reputation and stakeholder trust.


Events & Experiential Marketing:


Lead branding and marketing strategy for FITC's programmes, executive sessions, and flagship programmes & events.
Ensure consistent brand experience across all physical and virtual events.
Leverage events as strategic revenue channels and partnership platforms.


Qualification & Experience


Bachelor's Degree in Marketing, Communications, Business Administration or related discipline.
Master's Degree is an added advantage.
Professional certifications in Digital Marketing (e.g., Google, HubSpot, CIM, Meta, etc.).
7 - 10 years experience in digital marketing and brand communication, preferably within financial services, professional services, or corporate learning institutions.


Person Specification:


Proven track record of delivering measurable revenue growth through digital marketing and campaigns.
Strong portfolio demonstrating brand transformation and digital marketing engagement impact.
Experience leading integrated digital marketing teams and cross-functional collaboration.
Strong understanding of financial services, other financial institution, and corporate learning market dynamics.
Executive presence and ability to engage senior stakeholders.