The successful candidate for the Technical Sales Support Manager - Broad Acre position will drive technical excellence and farmer engagement for BASF's crop solutions. This role combines hands-on technical support with strategic relationship building, training, and market development. The successful candidate will lead farmer mapping and loyalty programs, manage demo trials, and provide in-field guidance throughout the crop cycle. This is a high-impact role for a technically skilled, customer-focused professional with strong agronomy expertise and a passion for delivering results.
Duties will include the following:
Deliver technical training on broad acre products and crop knowledge to the sales team.
Map and maintain an active database of broad acre farmers for strategic business development.
Build and manage a farmers' club and loyalty program to strengthen relationships and retention.
Conduct daily farmer visits, understand needs, and recommend tailored BASF solutions.
Ensure timely, error-free delivery of prescribed orders in collaboration with RSMs.
Support farmers throughout the crop cycle, from land preparation to harvest.
Manage demo trials, including pre-launch trials, and share performance reports with teams.
Generate farmer testimonials and support marketing initiatives for BASF solutions.
Investigate and resolve complaints promptly while maintaining high customer service standards.
Compile trial data and commercial insights into actionable information for sales and marketing teams.
WHAT YOU OFFER
BSc in Agronomy or Agriculture
Minimum 5 years' experience in broad acre crop segment in Kenya
Strong crop protection and agronomy expertise, especially in row crops
Proven farmer relationship management and solution-based approach
Excellent analytical, technical, and entrepreneurial skills with high integrity and business acumen