Trade Marketing Coordinator at Promasidor

Key Responsibilities

Category Strategy and Development


Develop, implement, and manage comprehensive category strategies for the portfolio to drive sales growth and market share.
Identify growth opportunities within the category based on market trends, consumer behaviour, and competitive analysis.
Collaborate with marketing teams to define brand positioning and communication strategies specific to the category.


Trade Marketing Execution


Design and execute trade marketing activities, including promotional campaigns, merchandising strategies, and category-focused activations.
Manage in-store execution plans for general trade and key accounts and ensure alignment with the overall category strategy.
Define outlets activation standards and point-of-sale (POS) materials and ensure their timely distribution to enhance product visibility in stores.


Customer & Channel Development


Partner with the sales team to develop region-specific category growth plans for the different retail channels (e.g., modern trade, general trade, e-commerce…)
Conduct regular reviews with key trade partners to optimize category performance and implement category management principles.
Ensure s are well-positioned in the assortment mix of retailers and collaborate on shelf space optimization.


Market Intelligence and Reporting


Conduct ongoing competitive and pricing analysis and monitor market trends to keep the category strategy aligned with evolving market dynamics.
Provide regular reports on category performance, identifying risks and opportunities, and recommending action plans.
Work closely with the finance team to track and monitor the profitability of the category.


Cross-functional Collaboration


Collaborate with the sales, supply chain, and demand planning teams to ensure product availability, optimal stock levels, and timely product launches.
Support the new product development (NPD) process for the category by providing market insights and trade feedback.
Work with the marketing team to develop and execute go-to-market plans for new products.
Coach and mentor younger sales employees and foster a performance driven culture.


Job Requirements

Education


Bachelor's Degree in any discipline


Job Experience / Requirements


Computer literacy (MS Word, Excel, PowerPoint)
Minimum of 5 years' experience in Sales or Trade Marketing with a demonstrable record of success in a category development role


Key Competency and Skills Requirements


Proven experience in category development
Strong communication, Presentation and Negotiation skills
Strong Analytical Skills
Competitive intelligence, Shopper, channel trends, use of Nielsen and Kantar
Basic Finance