Trade Marketing Strategy & Management
Leading and overseeing all trade marketing functions across eMedia Sales.
Identifying and driving trade marketing opportunities across internal agency partnerships, direct sales channels and external media owner collaborations.
Developing and implementing trade marketing strategies aligned to business and commercial objectives.
Monitoring trade marketing budgets, including costings for events and initiatives.
Ensuring all trade marketing initiatives align with brand positioning and organisational standards.
Conducting post-event evaluations and identifying opportunities for continuous improvement.
Event & Campaign Management
Overseeing the planning, coordination and execution of all trade marketing events.
Managing and maintaining the trade marketing calendar to ensure alignment and efficiency.
Approving event concepts and execution plans.
Coordinating suppliers, including catering, venues, invitations and event logistics.
Ensuring professional hosting standards and a seamless experience for all stakeholders.
Monitoring event delivery to ensure adherence to budget and quality standards.
Stakeholder & Supplier Management
Building and maintaining strong relationships with agencies, clients, suppliers and key stakeholders.
Managing supplier engagement, negotiations and service delivery.
Collaborating with internal stakeholders, including Sales, Marketing and Design teams, to ensure effective execution of initiatives.
Creating and identifying opportunities to strengthen stakeholder engagement and brand presence.
Marketing Collateral & Digital Oversight
Overseeing the development and distribution of all trade marketing collateral, including invitations, social media content and external communications.
Working closely with the Graphic Designer to ensure brand consistency and quality of deliverables.
Managing and overseeing eMedia Sales social media platforms and content posting.
Ensuring all content is aligned with marketing strategies and enhances brand visibility.
Office Administration & Reporting
Overseeing administrative functions within the department to ensure operational efficiency.
Assisting with compiling and distributing reports for Exco and board meetings.
Preparing and reviewing external stakeholder communications.
Ensuring accuracy and consistency of rate cards and client-facing materials.
Reviewing trade agreements and facilitating final approval from relevant leadership.
Supporting Account Executives and management with communication outputs where required.
Travel & Logistics Coordination
Overseeing the coordination and booking of all travel arrangements (local and international), including flights, accommodation, visas and itineraries.
Ensuring cost-effective and efficient travel planning aligned to business needs.
Managing travel-related administration and ensuring compliance with company processes.
Requirements
Qualifications
National Senior Certificate - Essential
Diploma - Marketing/ Events/ PR - Recommended
Experience
Trade Marketing - minimum of 2 years - Essential