Trade Marketing Senior Officer at M-Gas

Job Summary


The Trade Marketing Senior Officer is responsible for designing and executing trade marketing strategies that drive customer acquisition, brand visibility, and sales conversion across the company's LPG distribution network.
The role ensures strong market presence through depot activations, agent enablement, local marketing campaigns, and point-of-sale visibility that directly support regional sales teams in achieving growth and retention targets.
Working closely with Sales growth, and Customer Success teams, the Trade Marketing Senior Officer ensures that marketing investments translate into measurable commercial outcomes including new customer acquisition, increased cooking frequency, and improved team productivity.


Job Details

Trade Marketing Strategy & Planning:


Develop and implement trade marketing strategies aligned with company growth and customer acquisition objectives.
Translate national marketing plans into local depot-level campaigns and field activations.
Identify priority markets and design targeted marketing interventions to accelerate customer acquisition and usage.
Plan and manage seasonal or promotional campaigns to drive LPG adoption and consumption.


Depot & Field Activations


Design and execute below-the-line marketing activities, including:
Work with sales teams to align marketing activities with territory growth plans.
Ensure activations generate qualified leads and convert into installations.


Sales & Agent Enablement:


Develop marketing tools and materials to support growth sales representatives.
Provide teams with:
Product education materials
Customer education guides
Sales collateral
Visibility tools
Support onboarding and training of sales teams on how to use marketing assets effectively.


Point-of-Sale Visibility & Branding


Ensure strong brand presence across depots and partner locations through:
Branded POS materials
Outdoor branding
Depot visibility standards
Monitor and maintain consistent brand visibility across the distribution network.


Customer Awareness & LPG Education:


Drive awareness campaigns focused on:
LPG adoption
Safe LPG usage
Benefits of the company's PAYGO model
Partner with retention teams to reinforce customer education and product usage.


Performance Tracking & ROI Measurement:


Track performance of marketing campaigns against key commercial metrics including:
Lead generation
Customer acquisition
Installation conversion rates
Sales productivity uplift
Evaluate the ROI of marketing campaigns and optimize future initiatives.


Cross-Functional Collaboration Work closely with:


Sales teams to align marketing activities with sales priorities
Customer retention teams to support retention campaigns
Operations teams to coordinate depot-level marketing logistics


Team Leadership


Manage and mentor Trade Marketing Associate(s).
Provide clear guidance on field marketing execution and campaign delivery.
Ensure consistent reporting and performance tracking of trade marketing activities.


Requirements

Key Success Metrics:


New customer leads generated from marketing campaigns
Lead-to-installation conversion rates
Customer acquisition growth in targeted markets
Agent sales productivity uplift
Depot-level brand visibility compliance
Trade marketing ROI


Key Competencies:


Trade marketing strategy
Field activation management
Sales enablement
Data-driven campaign analysis
Stakeholder management
Budget and vendor management


Experience:


3+ years of experience in trade marketing, field marketing, or sales activation roles.
Proven experience designing and executing Above and below-the-line marketing campaigns.
Experience working with field sales teams and agent networks.
Experience managing marketing campaigns that directly support customer acquisition and revenue growth.