UI/UX Designer, Digital Channels at SBM Bank

Job Purpose:

This role will be under Products & Innovations unit and will work closely with Business teams, Product Owners, Developers, and stakeholders to transform business requirements into elegant and user-friendly digital solutions.

Key roles and responsibilities


Product Design & Prototyping: Translate product concepts into user flows, wireframes, mockups, and interactive prototypes.
UI Development: Create high‑fidelity designs, graphical interface elements (menus, tabs, widgets), and responsive layouts across platforms.
Design Systems: Develop and maintain a design system to ensure scalability, consistency, and efficiency across digital platforms.
Customer Journey Mapping: Lead journey mapping workshops, document journeys, and roll out across teams.
Usability Testing: Plan and conduct usability sessions with staff and customer focus groups, iterating designs based on feedback.
Customer Experience Review: Continuously analyze digital user experiences using analytics, customer feedback, app ratings, and usability metrics. Prepare executive summaries with actionable insights.
Accessibility & Inclusive Design: Ensure compliance with accessibility standards (e.g., WCAG) and design for diverse customer needs.
Cross‑Functional Collaboration: Partner with business users, product owners, developers, and stakeholders to deliver human‑centered digital products.
Data‑Driven Iteration: Use A/B testing, heatmaps, and behavioral analytics to refine and optimize user experiences.
Innovation: Actively contribute to ideation workshops and digital innovation initiatives, exploring emerging technologies such as AI‑driven personalization, conversational interfaces, and voice UI.
Performance Optimization: Monitor UI responsiveness, accessibility scores, and digital channel performance benchmarks.
Stakeholder Engagement: Communicate design decisions clearly, influence stakeholders, and advocate for design thinking across the organization.
Mentorship: Support junior designers and foster a culture of design excellence.


Work Experience and exposure


3-4 years' experience in busy development environment focusing on User Experience preferably financial services solutions e.g. mobile banking, APIs and open banking
Exposure in handling multiple concurrent projects
Deep knowledge and experience in conducting user research, interviews, usability studies, surveys and customer journey mappings, translating findings into UI/UX design requirements.
Knowledge of financial industry, fintech or telecommunication is a plus
Experience designing responsive and cross-platform interfaces (mobile-first, web, USSD is a plus)
Awareness of regulatory, security, and compliance considerations in digital banking (e.g., data privacy, authentication flows)
Proper understanding of visual elements (layout, typography, visual hierarchy, colour theory)
Technical Skills and Proficiency in design tools e.g.

Figma,
Adobe XD,
Sketch,
Photoshop,
Illustrator


Must be a good communicator and have excellent relationship management skills to explain design decisions to stakeholders and win their support
Applicants are required to submit a sample UI/UX portfolio highlighting their work as part of their application.
Familiarity with front‑end technologies (HTML, CSS, basic JavaScript) is an added advantage.
Experience with design‑to‑development handoff tools (e.g., Zeplin, Figma Inspect, design tokens).


Key KPIs and outcomes


Monitor digital channels usability metrics and customer feedback (Mobile and internet banking).
Digital Channels adoption rate
Conversion of branch transactions to digital channels
Transaction abandonment rate
Apps review on AppStores/PlayStore


Academic Qualifications and soft skills


Bachelor's degree in IT and related fields
Certificate in Human Centered Design or closely related area
Presentation and Business writing Skills
Knowledge of front-end technologies such as HTML, CSS, and basic JavaScript concepts is an added advantage.