Job Summary
The Art Director, Visuals & Content, will be responsible for conceptualizing and executing high-quality, on-brand visual designs across various marketing materials.
This role will be crucial in maintaining Seven-Up Bottling Company's brand identity through compelling static and animated content, ensuring consistency and visual appeal in all consumer-facing
communications.
The ideal candidate will have a keen eye for aesthetics, a strong understanding of brand guidelines, and proficiency in design and animation software.
Key Responsibilities
Visual Design & Brand Identity:
Develop and maintain a consistent visual brand identity across all platforms and touchpoints, adhering strictly to the Seven-Up Bottling Company brand guidelines.
Design and produce a wide range of marketing collateral, includingbut not limited to: social media graphics, website banners, print advertisements (minimal), in-store POS materials (minimal), and digital campaign assets.
Ensure all visual elements are impactful, engaging, and effectively communicate brand messaging.
Content Animation & Production:
Conceptualize and produce engaging short-form animated content for digital platforms (e.g., social media, website, digital ads).
Collaborate with the marketing team to bring content ideas to life through motion graphics and simple video editing.
Manage the end-to-end production process for visual assets, from initial concept to final delivery, ensuring timely completion.
Creative Collaboration & Support:
Work closely with the Category Senior Brand Manager and the wider marketing team to understand campaign objectives and translate them into effective visual solutions.
Provide creative input and recommendations during brainstorming sessions.
Liaise with external agencies or vendors when necessary for specialized design or production needs, ensuring brand standards are met.
Asset Management & Archiving:
Organize and maintain a well-structured library of all visual assets, ensuring easy accessibility and proper version control.
Manage digital asset management systems for visual content.
Market & Trend Awareness:
Stay updated with the latest design trends, software advancements, and best practices in visual communication, particularly within the FMCG sector.
Continuously seek opportunities to innovate and enhance the visual appeal of our brand assets.
Qualifications
Bachelor's Degree in Graphic Design, Fine Arts, Multimedia Arts, or a related field.
Proven experience as an Art Director, Graphic Designer, or similar role.
Proficiency in design software such as Adobe Creative Suite (Photoshop,
Illustrator, InDesign, After Effects, Premiere Pro).
Strong portfolio showcasing a range of visual design, presentation design, and animation work.
Excellent understanding of brand guidelines, typography, color theory, and layout principles.
Ability to work independently and collaboratively in a fast-paced environment.
Strong attention to detail and a commitment to producing high-quality work.
Excellent communication and interpersonal skills.