ROLE SUMMARY:
We are seeking a highly creative, digitally fluent, and detail-oriented Web Copywriter to join our In-house Agency Team, based in Johannesburg. This position will mainly support Inspired online schools.
In this role, you will craft engaging, conversion-focused content across a variety of digital platforms - ensuring consistency of voice, clarity of message, and performance-driven storytelling. This is an exciting opportunity to shape the digital presence of a global education brand in a dynamic, fast-paced environment that values innovation, creativity, and excellence in content.
KEY RESPONSIBILITIES:
Champion and apply the Inspired tone of voice across all digital and written communications.
Deliver high-quality, on-brand copy under tight deadlines within a collaborative, fast-moving digital environment.
Craft compelling web and campaign content that engages, informs, and drives action across platforms - landing pages, paid ads, social, email, etc.
Adapt writing style, format, and tone based on brief objectives, audience personas, and platform requirements.
Maintain a pulse on industry trends in digital content, SEO, UX writing, and education marketing to continually refine and elevate our content strategy.
Ensure all content aligns with SEO best practices and performance marketing goals, where applicable.
THE IDEAL CANDIDATE WILL HAVE:
A minimum of 3 years' experience in a digital copywriting, content, or similar role.
Proven experience writing and editing digital marketing content across websites, landing pages, social media, CRM/email, and performance advertising.
Strong writing and editing skills, with excellent attention to detail and the ability to maintain a consistent brand tone of voice.
A solid understanding of SEO best practices and how copy supports performance and conversion goals.
Experience working under tight deadlines in a collaborative, fast-moving digital environment.
The ability to interpret and manage content briefs, turning them into clear, engaging, and conversion-optimised copy.
Strong communication and collaboration skills, with confidence working alongside designers, account managers, and digital marketers.
An interest in, or experience with, UX writing principles and user-centred content design would be advantageous.
Experience using digital marketing tools, analytics, or performance data to inform and refine content would be beneficial.
Experience within the education sector or a similar purpose-led organisation would be desirable.