Job Summary
We are seeking a highly motivated and results-driven Admissions Representative/Marketing Officer to join our team at Dalewares College of Management and Technology Polytechnic.
The successful candidate will be responsible for promoting our institution, generating leads, and converting them into enrolled students.
The ideal candidate will have excellent communication and sales skills, with a proven track record of achieving targets and meeting deadlines.
Job Responsibilities
Marketing:
Develop and implement marketing strategies to promote Dalewares College of Management polytechnic and Technology to potential students
Utilize social media, email marketing, and other digital channels to reach target audience
Create engaging content, including blog posts, social media posts, and email newsletters
Collaborate with the marketing team to develop and implement marketing campaigns
Lead Generation:
Identify and pursue new business opportunities, including schools, organizations, and individuals
Develop and maintain relationships with potential students, parents, and educational institutions
Utilize various channels, including phone, email, and social media, to generate leads
Qualify leads and pass them on to the admissions team
Sales and Conversion:
Follow up on leads and convert them into enrolled students
Provide excellent customer service and respond to inquiries in a timely manner
Present and promote Daleways College of Management and Technology's programs and services to potential students
Negotiate and close sales, meeting or exceeding enrollment targets
Relationship Building:
Build and maintain relationships with existing students, alumni, and industry partners
Collaborate with the admissions team to ensure a smooth enrollment process
Provide feedback to the management team on market trends, competitor activity, and student needs
Key Performance Indicators (KPIs)
Number of leads generated
Conversion rate of leads to enrolled students
Enrollment targets met or exceeded
Customer satisfaction ratings
Revenue growth
Requirements
Bachelor's Degree in Marketing, Business Administration, or related field
2+ years of experience in sales, marketing, or a related field
Proven track record of meeting or exceeding sales targets
Excellent communication, interpersonal, and presentation skills
Strong analytical and problem-solving skills
Ability to work independently and as part of a team
Proficiency in MS Office and CRM software (e.g., HubSpot, Salesforce)
Experience with digital marketing channels, including social media and email marketing
Knowledge of the Nigerian education sector is an advantage.
What we offer
Competitive salary and commission structure
Opportunities for growth and development
Dynamic and supportive work environment
Training and support to help you succeed in your role.