Ads / Performance Marketing Specialist at Havana Group

Job Summary


Are you a data-driven performance marketer with a proven track record of creating and scaling high-performing paid advertising campaigns?
We are looking for an experienced Paid Ads & Performance Marketing Expert who has mastered paid media across multiple platforms and can demonstrate measurable results from previous campaigns.


Key Responsibilities


Plan, execute, and optimize high-performing paid advertising campaigns.
Develop and manage multi-platform advertising strategies to drive leads, sales, and brand growth.
Monitor campaign performance, analyze data, and continuously improve ROI.
Conduct audience research, A/B testing, and conversion optimization.
Manage advertising budgets effectively while maximizing campaign performance.
Stay up to date with platform updates, AI advertising tools, and industry best practices.
Work closely with the creative and marketing teams to develop high-converting campaigns.


Required Expertise:
Applicants must demonstrate strong expertise in:


Instagram Ads (Expert)
Facebook Ads (Expert)
Google Ads & Search Ads (Expert)
TikTok Ads
LinkedIn Ads
Snapchat Ads
AI-Powered Advertising Tools and Automation


Requirements


Minimum of 5 years' hands-on experience managing paid advertising campaigns.
Proven ability to generate measurable business results through paid media.
Strong understanding of conversion tracking, analytics, audience targeting, and campaign optimization.
Experience managing significant advertising budgets across multiple platforms.
Excellent analytical, strategic thinking, and problem-solving skills.
Ability to interpret campaign data and provide actionable recommendations.
Strong communication and reporting skills.


Preferred Qualifications:


Google Ads Certification or Meta Blueprint Certification is an added advantage.
Experience with Google Analytics (GA4), Meta Business Suite, Google Tag Manager, and other analytics tools.
Familiarity with AI-powered advertising and campaign automation platforms.