PURPOSE ÃÂâÃÂÃÂÃÂÃÂ
Manage and develop trade channels by driving sales performance, strengthening distributor relationships, and executing retail strategies to maximize market penetration and revenue growth.
THE JOBÃÂâÃÂÃÂÃÂÃÂ
Oversee and manage multiple Key Distributors (KDs) to ensure efficient trade development.
Achieve sales volume targets through market expansion and territory growth strategies.
Lead direct-to-retail redistribution via van sales and open market sales teams.
Enforce Standard Operating Procedures (SOPs) for route planning and effective use of sales automation tools.
Expand territory coverage by establishing and optimizing sub-distributor networks.
Develop and execute Joint Business Plans (JBPs) with Key Distributors.
Monitor sales performance through periodic reviews and implement corrective actions.
Analyze competitor activities and market trends to recommend strategic initiatives.
Build strong relationships with retailers and distributors to ensure trade execution excellence.
THE PERSON MUST ÃÂâÃÂÃÂÃÂÃÂ
Demonstrate strong leadership and team management capabilities.
Possess excellent negotiation and relationship management skills
Exhibit strong analytical and problem-solving abilities.
Leverage data-driven insights to improve sales performance.
Communicate effectively with internal and external stakeholders.
Be adaptable and able to manage dynamic market conditions.
Be willing to travel extensively within assigned territories.
Must be fluent in Yoruba & familiar with the West region in- depthly
QUALIFICATION
Bsc/HND in Business, Sales, Marketing, or a related field
EXPERIENCEÃÂâÃÂÃÂÃÂÃÂ
Minimum of 5+ years' sales experience in FMCG, preferably redistribution sales.
Experience managing Key Distributor networks is an added advantage.