Own the BNPL growth plan; deliver against monthly active customer, transaction-volume, and repeat-purchase targets agreed with the Head of Growth.
Plan, execute, and optimise paid campaigns across Meta, Google, TikTok, programmatic, and influencer channels.
Own the creative brief, asset production cadence, and message-market fit testing for the BNPL audience.
Partner with the Head of Operations and the merchant team to convert merchant partnerships into co-marketed acquisition campaigns.
Own the BNPL lifecycle programme (email, in-app, SMS) across new-customer onboarding, first-payment-due, and repeat-purchase nudges.
Qualifications & Experience
Educational Requirements
Bachelor's degree in Marketing, Business Administration, Economics, Computer Science, or a related field.
Master's degree is welcome but not required.
Professional certifications in digital and growth marketing (Google Ads, Meta Blueprint, HubSpot, Reforge) are highly desirable.
Professional Experience
Minimum of 6 - 8 years of growth or digital marketing experience, with at least 2 - 3 years owning a meaningful growth P&L or vertical.
Demonstrable track record scaling a consumer credit, BNPL, e-commerce, or marketplace product in Nigeria or a comparable African market.
Hands-on experience running paid media at scale across Meta, Google, TikTok, and programmatic, with documented CAC/ROAS outcomes.
Strong analytics fluency — able to build and interpret cohort, funnel, and unit-economics dashboards.
Comfort with merchant-side partnership work; appreciates how a two-sided platform really grows.
Personal alignment with a values-led financial business.