Own the growth plan for the investment app; deliver against funded-accounts, AUM-per-user, deposit-frequency, and 6-month retention targets agreed with the Head of Growth.
Build a growth strategy that recognises the long sales cycle inherent in wealth products, content, education, trust, and credibility-building, not just performance ads.
Lead the editorial and content engine that positions Amaanah as the trusted home for values-aligned investing among young Nigerian professionals.
Own the content calendar across blog, video, social, in-app, and email, practical financial education, market context, and product explainers.
Drive measurable growth in deposit frequency and AUM per active user, not just account opening.
Champion product changes that move customers up the savings-and-investment ladder over time.
Qualifications & Experience
Educational Requirements
Bachelor's degree (minimum Second Class Upper) in Marketing, Economics, Finance, Communications, or a related field.
Master's degree is welcome but not required.
Professional certifications in digital and growth marketing, content strategy, or financial communications are desirable.
Professional Experience
Minimum of 6 - 8 years of growth, digital marketing, or commercial experience, with at least 2 - 3 years owning a meaningful growth P&L for a wealth, savings, or investment product.
Demonstrable experience scaling a consumer wealth or savings app in Nigeria or a comparable market, with measurable AUM and retention outcomes.
Strong content and editorial sensibility; can brief, edit, and ship financial content that is both credible and engaging.
Hands-on performance marketing fluency, but with the maturity to know when paid spend is the wrong tool.
Strong analytics fluency — funnel, cohort, deposit-behaviour, and AUM-economics dashboards.
Personal alignment with a values-led financial business; able to engage young professionals on ethical investing themes with conviction.