Role Summary
The Brand Communications Officer will be responsible for developing and executing integrated communication strategies that enhance brand visibility, drive foot traffic, and support business growth.
This role requires strong QSR experience, deep understanding of consumer behavior in the food industry, and the ability to translate brand strategy into impactful campaigns.
Key Responsibilities
Develop and execute brand communication strategies aligned with business objectives
Drive campaign planning and execution across digital, in-store, and offline channels
Manage social media presence, content calendars, and community engagement
Collaborate with operations to ensurebrand consistency across all outlets
Lead promotions, product launches, and seasonal campaigns
Monitor and analyze campaign performance and customer insightsto optimize results
Manage relationships with agencies, vendors, and media partners
Ensure all communications reflect Bukkahut's brand voice, identity, and positioning
Support internal communications to drive brand alignment across teams
Requirements
Bachelor's Degree in Marketing, Communications, or a related field
3 - 5 years proven experience in Brand/Marketing Communications within a QSR or FMCG environment (MANDATORY)
Strong understanding of consumer trends in the food and hospitality space
Demonstrated experience managing high-impact marketing campaigns
Excellent storytelling, content creation, and copywriting skills
Strong analytical mindset with the ability to interpret data and drive decisions
Ability to work in a fast-paced, high-growth environment
Key Competencies:
Brand Strategy & Positioning
Campaign Management & Execution
Digital & Social Media Marketing
Customer Insight & Market Intelligence
Stakeholder Management
Creativity with strong commercial awareness
What Success Looks Like
Increased brand visibility and customer engagement
Strong, consistent brand experience across all touchpoints
Measurable growth in campaign ROI and foot traffic
Enhanced market positioning within the QSR space.