Brand and Marketing Manager

Job Summary Browse Careers: The Brand Marketing Manager will support the company's revenue generation efforts by implementing broad based and targeted marketing initiatives that feed into the sales pipelines across all business lines. The Brand Marketing Manager will work directly with the commercial team at BTHDC as well as the call center, and the group marketing team. Responsibilities Develop and deliver compelling campaigns and activities across online/digital, offline/ATL channels to generate commercial awareness that turns into active consideration and meets business targets Deploy strategies and tactical plans for marketing based on customer needs synchronized with the Marketing Strategic Objectives Responsible for implementing promotional activities to penetrate each targeted or operating market Provide customer and market insights to guide sales efforts with the aim of achieving sales and profitability objectives Report progress on activities and outcomes to HOM Develop and maintain up to date market intelligence on available/potential opportunities, competition, threats within assigned territory and report same promptly. Identify new business and channel opportunities as well as customer needs across markets to ensure growth Measure and report performance of all assigned marketing campaigns, and assess ROI Work in close collaboration with other departments to exploit earned and owned media to deliver business targets Responsible for NPI and product positioning across key commercial areas within the business Building, managing, and leveraging relationships with media partners, OEM's and vendors.