Brand Communications Manager at Darey.io

Role Summary


This is not a content creation role.
This is a content operations and strategy role responsible for running a high-volume, multi-brand content engine across the Darey.io ecosystem.
You will own the end-to-end content machine from strategy to production, distribution, and performance ensuring that all brands show up consistently, clearly, and at scale.
You are not here to "post content."
You are here to build, run, and optimize a system that drives growth.


About the Ecosystem


You will be responsible for content across three interconnected brands:


Darey.io (Tech Education)


Focus: Tech career transformation
Goal: Drive learner acquisition
Content Angle: Transformation stories, career pathways, job outcomes


Xterns.ai (Work Experience Platform)


Focus: Talent placement & work experience
Goal: Attract talent + build employer trust
Content Angle: Proof of work, real-world experience, hiring success


Dare (Founder Brand)


Focus: Thought leadership & trust building
Goal: Build credibility across the ecosystem
Content Angle: Insights, storytelling, tech career guidance


Key Responsibilities

Content Strategy & Brand Positioning


Own and evolve the content strategy across all brands
Develop monthly content calendars aligned with campaigns and growth goals
Maintain consistent brand voice across platforms
Write or oversee founder-led content (especially LinkedIn)
Translate business goals into clear content direction


Production & Content Operations


Plan and execute monthly batch shoot days (3 per month)
Create shoot plans, scripts, and content briefs
Coordinate videographers and production logistics
Oversee post-production workflow (editing, feedback, approvals)
Ensure minimum output of 80 videos monthly


Distribution & Platform Management


Manage publishing across:
LinkedIn
YouTube
Instagram
TikTok
Schedule content using GoHighLevel (GHL)
Set up and manage content automations and funnels
Ensure consistency in posting cadence (no gaps)


Content Repurposing System


Turn long-form content into multiple short-form assets:
Shorts/Reels/TikToks
Carousels
Quote graphics
Written posts
Build and manage a repeatable repurposing pipeline
Maximize content value across platforms


Team Leadership & Coordination


Manage and supervise:
Video Editors
Videographers
Graphic Designer
Assign tasks, track delivery, and maintain quality standards
Ensure editors meet weekly output targets
Provide structured feedback and performance guidance


Performance Tracking & Optimization


Track and analyze:
Views
Engagement rates
Follower growth
Platform-specific KPIs
Produce monthly performance reports
Identify winning content and scale it
Fix underperforming areas with clear action plans


The Content Machine You Will Run


80 videos per month
3 batch shoot days monthly
Multi-platform distribution system
Structured repurposing pipeline
Automated scheduling via GHL


This system already exists.

Your job is to run it, improve it, and never let it break.

Requirements

Experience


3 - 5 years in:
Content strategy
Brand communications
Content production or media operations
Experience managing multi-platform content at scale
Strong exposure to video production workflows
Familiarity with African/Nigerian digital audience


Core Skills


Strong writing and storytelling ability
Content planning and execution
Project management (high-volume workflows)
Deep understanding of social platforms & algorithms
Data-driven decision-making
Team management and coordination