Brand Manager (Yogiberry and Bird & Co)

Job Description Lead the day-to-day marketing of Yogiberry and Bird & Co, turning each brand's strategy into campaigns and customer experiences that build awareness, attract customers and encourage repeat visits. Work with the in-house creative studio, digital team, Operations and product development to deliver consistent marketing and support profitable growth. Brand priorities: Yogiberry: Build a distinctive frozen yoghurt brand through engaging content, product launches, sampling and local activity that encourage trial, customer participation and repeat visits. Bird & Co: Strengthen brand positioning and consistency across dine-in, takeaway and delivery, with appealing food content, menu promotions and store marketing that grow customer demand. Duties and Responsibilities: Brand strategy and planning: Develop separate annual brand plans and marketing calendars, with clear audiences, priorities, budgets and measures of success. Protect each brand's identity and tone of voice, using customer insight and competitor activity to guide decisions. Campaign delivery: Lead campaigns from creative brief through production, approvals, launch and review, delivering to agreed deadlines and budgets. Brief and review photography, video, design, copy and media activity with the creative studio and digital team. Maintain brand quality across every customer touchpoint. Store marketing and launches: Plan store openings, local campaigns, activations and partnerships with Operations. Coordinate point-of-sale material, launch toolkits and store communication. Visit stores, check execution and customer experience, and agree corrective actions with the relevant teams. Digital marketing and customer engagement: Set content priorities with the social and digital teams, keeping each brand's voice distinct and its content relevant to its customers. Coordinate with the digital team, paid media, influencers, customer retention activity and delivery-platform promotions. Use customer feedback and channel results to improve activity. Performance and budget management: Monitor sales, guest count, campaign uptake, customer engagement and marketing return against agreed targets. Present monthly results, learnings and recommended actions. Manage allocated budgets, forecasts and supplier costs. Track commitments and invoices, flag variances and obtain approval before committing expenditure. Product innovation and stakeholder management: Work with product development, Operations and Finance on menu and product launches, including customer insight, positioning, pricing input and launch readiness. Coordinate internal teams and external suppliers, resolve delivery issues and escalate risks early. Review brand assets within agreed approval limits. Requirements: Degree or diploma in Marketing, Communications or a related field. 3 - 5 years' relevant experience in brand or marketing management. Experience in QSR, restaurants, FMCG or retail is advantageous. Proven delivery of integrated campaigns, with examples of clear briefs, coordinated execution and measurable results. Experience managing budgets and suppliers, interpreting sales and marketing data, and working with creative and cross-functional teams. Working knowledge of social and digital marketing, Excel, PowerPoint and project management tools. Ability to travel for store visits and launches. Closing Date 06 November 2026