The overall responsibility of the Business Development Officer is to drive the Society's business growth by maximizing the sales team's potential, developing strategic marketing and sales initiatives, and identifying new business opportunities. The role will focus on enhancing the Society's market presence, increasing membership and sales volumes, and ensuring achievement of strategic goals and objectives.
Duties and Responsibilities
Develop and implement marketing and sales strategies to enhance the Society's market profile and achieve strategic objectives.
Design and execute marketing and communication plans to promote the Society's products, services, and corporate brand.
Prepare, manage, and monitor annual and periodic departmental budgets.
Identify new marketing opportunities to increase membership and sales volumes.
Research and develop new products and services while improving existing ones to meet customer needs and enhance satisfaction.
Conduct market research to analyze trends, customer behavior, and competitive dynamics.
Evaluate advertising and trade promotion programs to expand market reach and boost sales performance.
Manage customer relationships to strengthen loyalty, improve experience, and grow market share.
Develop promotional packages and customer satisfaction programs to enhance product awareness and retention.
Design and implement incentive programs for the Marketing and Sales teams to boost motivation and performance.
Negotiate and manage business contracts to optimize returns on investment.
Coordinate customer education initiatives through trade fairs, exhibitions, and promotional events.
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Requirements
Qualifications and Experience
Bachelor's degree in Marketing or a Business-related field from a recognized institution.
Master's degree will be an added advantage.
Membership to a relevant professional body.
Strong knowledge of real estate sales processes and regional market dynamics.
Minimum of five (5) years' experience in real estate sales, including at least two (2) years in a supervisory or management role.
Proven track record of achieving sales targets and driving business growth.