Purpose
Leads the development and execution of category-led innovation and new product development strategies, ensuring the delivery of competitive, consumer-driven products that support business growth.
The role focuses on identifying opportunities, driving product innovation, managing the new product development pipeline, and collaborating cross-functionally to bring successful products to market.
The Job
Develop and implement category innovation and new product development strategies aligned with business objectives.
Identify market trends, consumer insights, and growth opportunities within assigned categories.
Lead the end-to-end new product development process from concept development to commercialization.
Manage the innovation pipeline, ensuring timely delivery of projects.
Collaborate with Marketing, Research & Development, Sales, Supply Chain, and Finance to execute product initiatives.
Drive product differentiation, portfolio expansion, and category growth.
Qualifications
HND / BSc in Marketing, Business Administration, or in a related field.
Added advantage: Certifications in Category Management, Market Research, and Brand Strategy.
Experience:ÃÂâÃÂÃÂÃÂÃÂ
7 - 10 years' FMCG experience in Category Management, Innovation, and New Product Development.
The Person Must:
Have proven experience in category management, innovation strategy, and market analysis within the FMCG industry.
A track record of new product development processes.
The ideal candidate will bring senior-level brand management experience and demonstrated success in leading high-performing teams.
Have proven ability to translate consumer insights and market trends into successful product initiatives.
Have experience managing cross-functional teams and complex product pipelines.
Have strong analytical, commercial, and strategic thinking skills.
Have the ability to manage multiple projects in fast-paced environments.