Channel Specialist Wholesale at The Coca-Cola Company

Coca-Cola Beverages Africa(CCBA) presents an exciting opportunity for a Channel Specialist: Wholesale to join the Midrand team in CCBSA. The role will report to the Country Lead.


Key Duties & Responsibilities
Key Outcomes:


Channel Execution & Promotion Support: Implement and track wholesale channel promotions, pricing, and execution standards.
Customer Plan Management: Assist with the maintenance of wholesale customer execution plans and evaluate campaign impact.
Performance Monitoring: Track and report on P4P targets, customer compliance, and in-trade execution success.
Wholesale Market Analysis: Gather insights from wholesale partners to identify gaps and recommend strategic adjustments.
Cross-Functional Collaboration: Work with Revenue Growth, Supply Chain, and Commercial teams to ensure channel readiness and resource alignment.
Reporting & Documentation: Provide structured channel reports, execution summaries, and KPI dashboards for internal and customer reviews.


Functional Capabilities:


Wholesale Promotion Execution
Channel Performance Tracking
Customer Collaboration & Compliance
Insight Generation & Application
Operational Coordination


KBI:


Nett Sales Revenue: R14 Billion
Customer Loyalty Index (CLI): As determined by business plan
Sparkling Soft Drinks (SSD) Value Share: As determined by business plan
Still Value Share: As determined by business plan
RED Execution: As determined by business plan
Channel Price Compliance: As determined by business plan
Discount Spend: 7% (L&T) and 9% (Wholesale) of NSR
Customer Rewards Programme Participation: As determined by business plan
Talent Management Excellence and Pipeline: As per business plan and framework


Skills, Experience & Education

Education


Bachelor's degree in Sales, Marketing, Business or related field
Postgraduate qualification is advantageous


Experience


5 years in sales roles, including 5 years of managerial experience in FMCG
Channel management experience, specifically in Wholesale and/or Local & Traditional channels, is highly advantageous


Skills


Strategic Thinking & Business Planning
Trade Marketing & Execution Planning
Customer & Stakeholder Management
Data Analysis & Performance Reporting
Commercial Acumen & Negotiation
Communication & Presentation Skills
Project Management
Sales Capability Development


Deadline:1st September,2026