Job summary
Establish, grow, and strengthen professional relationships with our entire client base, including doctors, laboratory staff, corporate clients, private practices, hospital administrators, public relations officers, key suppliers and service providers, to enhance loyalty to our brand. Maintain and expand connections with decision-makers at each facility, serving as the primary representative of our organization to all clients.
Key Responsibilities
Sales
Sell/promote services as per the assigned target set
Meet set quantitative and qualitive targets
Identify our customers pain- points and ensure that these are escalated as appropriate to ensure resolution
Identify and educate prospective customers while supporting existing clients with information and assistance that relates to products and services
Adhere to the steps outlined from the selling skill tool
Organize appointment and meetings ( e.g CME's , Round table meetings etc)with all the various healthcare ecosystem staff
Ensure that there is a return on in-vestment in sales activities
Develop a territory action plan to execute with proficiency on the agreed upon targets
Submit timely sales and revenue report as per the stipulated guidelines i.e,Every Saturday or as advised by the immediate Manager and /or the head of Department.
Marketing
Promote Marketing communications related to the various services we offer through the marketing material provided
Build and maintain relationships with key employees among our customers
Track and monitor the needs throughout their journey
Act as point of contact for compliments and complaints and manage appropriately
Ensure both the company and clients adhere to contract terms i.e SLA
Attend company sponsored events such as doctor conferences and meetings
Contributing to the development of Marketing strategies
Gather competitor intelligence from available industry reports , public information, field reports, and relay the same to immediate supervisor to inform company tactics
Business Development
Reach out to customer leads through cold - calling
Advise clients on creating profitable business by advising on the policies around our SLA'S
Ensure Business continuity is carried out if there is a reassignment of territories ie: co- ride with fellow CRO for proper handovers
Other:
Maintain or update business database to ensure correct or accurate information.
Qualifications
For appointment to this post, a candidate must have.
Bachelor's Degree /or Diploma in Medical Laboratory Sciences
Additional qualifications in Sales, Marketing, Customer Relationship Management, or Business Development will be an added advantage.
2-3 years working Experience in the sales and Marketing within the healthcare or medical laboratory sector.
Extensive knowledge and expertise in the Eldoret business environment will be an added advantage
Excellent communication and relationship management skills.
Proficiency in basic computer applications
Skills Required
Ability to handle sensitive and confidential information
Excellent communication, presentation, and interpersonal skills.
Technical , Leadership and Management Skills
Strong analytical and problem-solving skills with the ability to identify client needs and provide appropriate solutions.
Good planning, organizational, and territory management skills.
Strong report writing and data management skills.
High level of professionalism, integrity, and customer service orientation.
Ability to work under pressure and adapt to a dynamic healthcare environment.
Ability to use own initiative and work in a pressured environment.
Accuracy and Analytical Skill
Attention To Detail
Communication and Interpersonal skills
Drive (includes energy and stamina) linked to achievement motivation
Ethical behavior
Partner Networking skills
Organizational awareness
Willingness to Learn