Key Responsibilities
Sales Growth & Market Share
Develop and implement strategic plans to achieve aggressive sales targets and expand market share within the Retail and HORECA sectors.
Identify and capitalize on new business opportunities to drive revenue growth across all channels.
Route to Market & Distribution
Design and optimize the route to market strategy for both traditional and modern trade, ensuring extensive product availability and visibility.
Build and manage an efficient distribution network to serve key retail outlets and HORECA clients.
Key Account Management
Lead the management and development of key accounts in modern retail and the HORECA segment.
Negotiate and maintain contracts, ensuring mutually beneficial partnerships and driving primary and secondary sales.
E-Commerce & Digital Presence
Develop and execute the e-commerce strategy to increase online product visibility and sales.
Collaborate with marketing to leverage digital platforms for brand building and consumer engagement for frozen potato products.
Brand & Product Awareness
Spearhead initiatives to create awareness and drive trial of the frozen potato portfolio among home consumers and food service businesses.
Develop and implement targeted trade marketing and consumer promotion campaigns.
Job Requirements
Qualifications
Bachelor's degree in Business Administration, Sales & Marketing, or a related field.
Minimum of 7 years of experience in FMCG sales and marketing, with at least 3 years in a management role focusing on Retail and HORECA.
Proven track record in driving sales growth, managing key accounts, and developing route to market strategies.
Experience in e-commerce and digital go-to-market strategies is highly desirable.
Strong understanding of the Kenyan HORECA and retail landscape.