About the Role
We are looking for a skilled Content Creator who can bring our brand story to life across digital and offline platforms — showcasing our projects, values, and unique real estate opportunities to a wider audience, and driving engagement, awareness, and leads for the company.
Key Responsibilities
Plan, create, and manage engaging content (photo, video, and written) for social media platforms (Instagram, Facebook, TikTok, LinkedIn, etc.)
Develop content calendars and campaigns aligned with company marketing goals and property listings
Capture and edit high-quality photos and videos of properties, project sites, and events
Write compelling copy for social media posts, brochures, website content, email newsletters, and adverts
Stay up to date with real estate marketing trends and social media best practices
Collaborate with the marketing and sales team to promote ongoing projects and drive client inquiries
Manage and grow the company's social media pages, responding to comments and messages professionally
Track content performance using analytics tools and adjust strategy to improve reach and engagement
Coordinate with external vendors (photographers, videographers, designers) where necessary
Ensure all content reflects the brand identity, tone, and values of Optimal Bricks Limited
Requirements
Minimum of 2 years' proven experience as a Content Creator, Social Media Manager, or similar role (real estate or property industry experience is an advantage)
Strong skills in photography, videography, and video editing (proficiency with tools such as CapCut, Adobe Premiere Pro, Canva, or similar)
Excellent written and verbal communication skills
Good understanding of social media platforms, trends, and analytics
Creative mindset with strong attention to detail
Ability to work independently and meet deadlines
A relevant degree or certification in Mass Communication, Marketing, Media Studies, or related field is an advantage
Must reside in or be willing to relocate to Abuja, FCT