Job Summary
The Content / Script Writer is responsible for creating engaging, persuasive, and brand-aligned written content for digital platforms, marketing campaigns, video productions, and corporate communications.
The role focuses on storytelling, audience engagement, and conversion-driven content that supports brand visibility and revenue growth.
Key Responsibilities
Develop high-quality written content for websites, blogs, social media platforms, email campaigns, and marketing materials.
Write compelling video scripts for advertisements, promotional campaigns, corporate videos, and digital content.
Create persuasive sales copies, property descriptions, and campaign messaging aligned with business objectives.
Maintain consistency in brand voice, tone, and messaging across all communication channels.
Conduct research to ensure content accuracy, relevance, and alignment with target audience needs.
Collaborate with Marketing, Sales, and Media teams during campaign planning and content strategy sessions.
Develop storytelling concepts, script outlines, and creative ideas to enhance audience engagement.
Optimize content for SEO and digital performance to improve visibility and reach.
Edit, proofread, and revise content based on feedback and performance insights.
Monitor content performance metrics and adjust strategies to improve engagement and conversion rates.
Qualifications & Requirements
Bachelor's degree in Mass Communication, English, Marketing, or related field.
2 - 4 years experience in content writing or script writing.
Strong portfolio of published content or video scripts.
Excellent writing, editing, and proofreading skills.
Strong storytelling and creative thinking ability.
Knowledge of digital marketing and social media trends.
Basic understanding of SEO principles.
Required Skills & Competencies:
Creative thinking
Attention to detail
Strong research skills
Communication & collaboration
Time management
Adaptability